Mastercard, Waze Team Up to Introduce Cashless Payments for East European Farmers

The 'Roadside Market' campaign was introduced in Romania through McCann CEE


As the pandemic pushes the global economy closer to a cashless society, Mastercard has teamed up with Waze to help Eastern European farmers sell their produce—and get paid for it—more efficiently.

@stephenlepitak Stephen is Adweek's Europe Bureau Chief, based in Glasgow.