Here's How Digital Advertisers Are Using Waze to Connect With People Behind the Wheel

Brands are betting on becoming more useful to drivers

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Waze, the driving navigation app acquired by Google in 2013, pitches its ad products as being ideal for brands that want to act as a utility for drivers. Since launching the platform in 2012, Waze has worked with brands across a variety of industries—from Dunkin’ Donuts and McDonald’s to Adidas and AT&T.


With an active user time per month of around 10 hours, the company sees itself as a way for brands to reach consumers when they’re not scrolling through Facebook and Snapchat.




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This story first appeared in the June 26, 2017, issue of Adweek magazine. Click here to subscribe.