Here’s How Digital Advertisers Are Using Waze to Connect With People Behind the Wheel

Brands are betting on becoming more useful to drivers

Waze has voice integrations featuring the stars of movies like Cars 3. Photo: Cars

Waze, the driving navigation app acquired by Google in 2013, pitches its ad products as being ideal for brands that want to act as a utility for drivers. Since launching the platform in 2012, Waze has worked with brands across a variety of industries—from Dunkin’ Donuts and McDonald’s to Adidas and AT&T.

This story first appeared in the June 26, 2017, issue of Adweek magazine. Click here to subscribe.
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.