Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
As the Chief Marketing and Communications Officer of Mastercard and President of the Healthcare Division, Raja Rajamannar discusses how creating a “risk-map” was necessary when leading cross-functional teams. During a recent episode of CMO Moves, Raja spoke on how he is taking on the world of quantum marketing and the evolution of marketing in this new paradigm.
I wrote a case study that was all about your relationship with your CFO and how you co-created a new marketing finance team.