Marketing Morsels: Tide Helps Doctor Strange, Ripple vs. Big Dairy, Pot Pourri and More

A sampling of this week's brand stunts

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Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment!

Morsel #1: Tide helps out Doctor Strange

Tide has gone fully Marvel-lous with an adventurous campaign that leverages the power of Doctor Strange. The spot—from Saatchi & Saatchi, Marvel Studios and The Bullitt Agency—features Doctor Strange’s pal Benedict Wong, who harnesses the power of Tide Pods to clean the superhero’s magic Cloak of Levitation.

Morsel #2: Ripple raises awareness of plant-based milk

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