Lizzo Helps Logitech Continue to 'Defy Logic'

The campaign debuted with Lil Nas X in the 2021 Super Bowl

During the first year of the pandemic, the need for work-from-home electronics caused a surge in sales for many manufacturers. As the public health crisis continues, the need for fast, reliable tech is on track to reach unprecedented heights, showing a rapidly changing market.

It is with an eye toward how technology will serve the next generation of consumers that electronics maker Logitech is continuing what it calls its “Defy Logic” initiative. Building on the campaign’s 2021 debut with a Super Bowl ad featuring Lil Nas X, the brand is tapping three-time Grammy winner Lizzo

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