Head to the Retail Media Summit—on November 2 at the Mall of America, MN—to find out how RMNs can work for you by delivering first-party data from customers close to the point of purchase. Register.
As JCPenney winds down its partnership with beauty and skincare retailer Sephora, the department store banner outlined its plans for its own in-store and online offering called JCPenney Beauty.
Top line
JCPenney said the new experience will emphasize inclusivity, reflecting “customers’ beauty wants and needs, no matter their age, gender, race, skin tone, hair type, beauty regimen or budget.”
Michelle Wlazlo, the retailer’s chief merchandising officer, added in a statement, “Together with our brand partners, we have reimagined every aspect of our beauty experience—from the highly curated assortment and welcoming space to the integrated loyalty program and all new ecommerce experience.”
Between the lines
The concept, which was developed via customer feedback, will initially be rolled out to 10 locations by the middle of October.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in