Sephora Will Open Shops Inside Kohl’s, Ending a Long Partnership With JCPenney

News comes on the heels of Target and Ulta Beauty teaming up

Under a new partnership, Sephora will open 200 of its stores inside Kohl's locations. Kohl's, Sephora

Mere weeks after Ulta Beauty and Target unveiled a partnership to create Ulta Beauty at Target shop-in-shops, rivals Sephora and Kohl’s announced they are forming their own alliance.

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@RichCollings Richard Collings is a retail reporter at Adweek.