Diversity, Equity and Inclusion

JCPenney's New Clothing Line Includes Products for Kids With Disabilities

The department store is building out its private label offerings

jcp-inclusive-kids-line-2021 — The launch of the apparel line, which is now available on JCP.com, arrives as parents and their children prepare for a return to in-person learning this fall.JCPenney

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Not long ago, if a consumer was in need of adaptive clothing—say, pants with an opening for a dialysis catheter—they would likely have to shop at a medical supply store.

Clothing brands are beginning to realize, however, the potential not only for embracing inclusivity in their marketing, but also the growing opportunity to sell adaptive products to consumers with disabilities.

In fact, Coresight Research estimates the size of the adaptive clothing and footwear market in the U.S.