Infographic: What's Driving People Back to Shopping Malls

Proprietors think beyond selling clothes and accessories to lure consumers of all ages

Don’t count out the American shopping mall.

A new report from foot traffic analytics firm looked at malls nationwide to discover what amenities are luring back customers, from unexpected retailers to entertainment destinations.

In August 2021, York Galleria Mall in Pennsylvania replaced a defunct Sears store with a Hollywood Casino by Penn Entertainment. The month the casino opened, visits were up 31.4% compared to the same month in 2019, and dwell time increased by 10 minutes over the previous month.

And last April, Surge Entertainment by Drew Brees, a 60,000-square-foot entertainment and restaurant complex, took over the space previously occupied by a branch of the Virginia College technical school in Louisiana’s Pierre Bossier Mall.



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This story first appeared in the Nov. 21, 2022, issue of Adweek magazine. Click here to subscribe.