Airlines Rethink Holiday Travel Strategy After This Summer’s Hard Lessons
After setbacks and cancellations, the industry has a positive outlook that it’ll hone for a busy season.
How Hubilo’s Senior Marketer Flourishes Amid Constant Change
'Social is my true north,' said Rachel Moore of the event technology firm.
Marketers Can Take a Page Out of Human Resources’ Book to Manage a Brand’s Reputation
It’s the three Rs: recruitment, retention and relationships.
As Twitch Changes Revenue and Exclusivity Rules, New Opportunities Abound
“We decided to stop offering these deals, with a large factor being that we weren’t transparent nor consistent about how we offered them across our community,” Twitch chief monetization officer [...]
How Insomnia Cookies Became a Late-Night Staple for Hungry Students
Facebook and Google started in dorm rooms, so why not baked goods?
Mayan Lopez’s TikTok Videos With Famous Dad George Got Her an NBC Sitcom
It took a pandemic to reconcile with her famous dad, George Lopez.
As the NFT Frenzy Fades, Brands Recalibrate Their Strategy
The digital tokens have lost luster with sales slumping, but some marketers still see value.
Infographic: What’s Driving People Back to Shopping Malls
Proprietors think beyond shopping to lure consumers of all ages.
Meet the Winners of the 2022 Adweek’s Readers’ Choice: Best of Tech Partner Awards
Across 33 categories, our audience selected the top performers from the last year.
When the Research Says No, but Your Instincts Say Yes
A guide to creative decision-making in risk-averse times.