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The American mall, as we once knew it, is dead. Once the prime shopping location and hangout spot for teens, many malls have transformed into lifestyle experience centers.
Among the new offerings are celebrity-driven projects, such as last weekend’s grand opening of YouTube star MrBeast’s burger shop, which turned into into a mall experience that all future celebrity fast food debuts will judged by.
Just days before officially turning on the grill, the influencer announced the opening on YouTube and Twitter—and that he would personally be at the new MrBeast Burger restaurant on Sept.
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