How Zillow Is Supporting Consumers Through the Hard Parts of Moving

The brand has become synonymous with real estate


33% of sellers have cried at least once during the moving process, according to a 2019 Zillow survey. Considering the additional logistical stressors that come with moving during a pandemic, it’s safe to say that this number has only gone up.

But the real estate industry usually doesn’t tell this story; instead, it offers cheery stock photos of families eager to carry spine-numbingly heavy boxes alongside their golden retrievers. Zillow, which launched a spot earlier this year that plays into the messiness of moving, has worked with its lead creative agency Fig to offer a more realistic narrative.

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