These Imaginative Zillow Ads Take the Fear Out of Finding a New Home

The platform is expanding as a full-service real estate partner

Still from Zillow ad
The brand worked with creative advertising firm Fig on the spots. Zillow

In case you haven’t already seen that Saturday Night Live skit that pokes fun at millennials’ obsession with Zillow, host Dan Levy leads the cast in a suggestive, breathy infomercial that feels all too real for anyone whose greatest fantasy is buying a home they can’t afford. After the spoof aired in early February, CEO Rich Barton was quick to join in on the fun. 

Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.