Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In case you haven’t already seen that Saturday Night Live skit that pokes fun at millennials’ obsession with Zillow, host Dan Levy leads the cast in a suggestive, breathy infomercial that feels all too real for anyone whose greatest fantasy is buying a home they can’t afford. After the spoof aired in early February, CEO Rich Barton was quick to join in on the fun.
People Google “Zillow” more often than they do “real estate”—evidence of how firmly the brand has established itself as the go-to marketplace for active house shoppers and dreamers alike.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in