How Retailers Are Rethinking the Pain Point That Is Returns

Despite the pandemic, in-store options are in vogue

Retailers are looking for alternatives to free return shipping. Getty Images

January is traditionally a big month for returns as consumers emerge from their post-holiday slumber and begin tackling errands once more.

@lisalacy Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.