How Retailers Are Rethinking the Pain Point That Is Returns

Despite the pandemic, in-store options are in vogue

Retailers are looking for alternatives to free return shipping. Getty Images

January is traditionally a big month for returns as consumers emerge from their post-holiday slumber and begin tackling errands once more.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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