How Legacy Packaged Food Brands Plan to Maintain Momentum in 2022

Innovation, TikTok and balancing health with indulgence

As 2021 comes to an end, Big Food remains on solid ground.

“The biggest surprise this year is that consumption of packaged foods remained elevated despite mobility returning and food-service establishments regaining customers,” said Robert Moskow, a senior analyst at investment bank Credit Suisse.

Part of this is due to the same trends that fueled growth for legacy packaged food brands in 2020: People are seeking comfort in an uncomfortable time; more shoppers are turning to ecommerce, where they’re encountering targeted ads; and consumers aren’t eating meals outside their homes as often as before the pandemic.

Throughout November and the beginning of December, for instance, customer transactions at major restaurant chains were flat compared to the same time last year, but down 12% compared to the same period in 2019, according to market research firm NPD Group.




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