How Access to TikTok’s API Is Crucial for Influencer Marketing Agencies and CreatorIQ are the latest shops to become official TikTok marketing partners

TikTok is known for surprising small creators with a taste of internet fame and democratizing the creator economy. But offering a wider net of people an unexpected shot at social media influence has raised questions about how exactly the platform’s algorithm operates, and TikTok has historically established itself as a black box when it comes to sharing data.