TikTok provided some insights into how it recommends videos for users’ For You feeds.
The video creation and sharing platform said in a blog post that the For You feed is unique for each user, and its machine learning system recommended content based on factors including:
- User interactions, meaning videos people like or share, accounts they follow, comments they post and content they create.
- Video information, including details such as captions, sounds and hashtags
- Device and account settings, including language preference, country setting and device type.
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