Social Pro Daily

TikTok Sheds Some Light on Why Videos Appear in Users’ For You Feeds

The company detailed factors that power its recommendation engine

Follower count is not a factor in TikTok’s recommendation systemTikTok
By David Cohen

June 19, 2020

TikTok provided some insights into how it recommends videos for users’ For You feeds.

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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