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Depending on the moment (or the reader), Gwyneth Paltrow’s content-meets-commerce brand Goop finds itself at the center of the internet’s praise or ire. Take earlier this month, for example, when it attracted a bit (or a lot) of both when a promotional poster for Goop’s new Netflix show, The Goop Lab, was released. It had people on social media thinking of one thing.
When Ellevest co-founder and CEO Sallie Krawcheck asked Paltrow on stage at the National Retail Foundation’s annual conference in New York City about the poster, Paltrow made it clear that she knew exactly what people were thinking when they saw that poster.