Beer, Spirits & Cannabis Green Wednesday, Second Only to 4/20 as a ‘High Holiday,’ Set to Break Cannabis Sales Records Cooped up with the relatives or not, fans are expected to stock up, with aggressive retailer promotions Cannabis experts expect this year's Green Wednesday to be record-breaking. Getty By T.L. Stanley November 25, 2020 Cannabis connoisseurs, even with their well-earned reputation for being super chill, aren’t immune to the fear of missing out, especially when it comes to seasonal shopping. T.L. Stanley @TLStanleyLA firstname.lastname@example.org T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.