Green Wednesday, Second Only to 4/20 as a ‘High Holiday,’ Set to Break Cannabis Sales Records

Cooped up with the relatives or not, fans are expected to stock up, with aggressive retailer promotions

Cannabis experts expect this year's Green Wednesday to be record-breaking. Getty

Cannabis connoisseurs, even with their well-earned reputation for being super chill, aren’t immune to the fear of missing out, especially when it comes to seasonal shopping.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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