Green Wednesday, Second Only to 4/20 as a ‘High Holiday,’ Set to Break Cannabis Sales Records

Cooped up with the relatives or not, fans are expected to stock up, with aggressive retailer promotions

Medical Marijuana — Cannabis experts expect this year's Green Wednesday to be record-breaking. Getty

November 25, 2020

Cannabis connoisseurs, even with their well-earned reputation for being super chill, aren’t immune to the fear of missing out, especially when it comes to seasonal shopping.

T.L. Stanley

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.