In Heavyweight Move for Cannabis, Weedmaps Sponsors Mike Tyson’s Return to the Ring

The event, presented by Triller, puts the cannabis brand on a global stage as pro sports warm to the category

Triller, a video app, and cannabis service Weedmaps are sponsoring the fight. Weedmaps

In one of its most significant marketing moves to date, Weedmaps is sponsoring former heavyweight champ Mike Tyson’s return to the ring on Saturday, breaking ground for the cannabis industry in the high-stakes world of pro-level sports.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.