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In one of its most significant marketing moves to date, Weedmaps is sponsoring former heavyweight champ Mike Tyson’s return to the ring on Saturday, breaking ground for the cannabis industry in the high-stakes world of pro-level sports.
The fight between Tyson and Roy Jones Jr., technically billed as an eight-round exhibition, fits the Weedmaps strategy of “getting our brand out there in places where cannabis hasn’t been before,” according to CMO Juanjo Feijoo.
The 4-hour live event, which features undercard fights as well as performances by Lil Wayne, DaBaby, Wiz Khalifa, YG and other hip-hop artists, is also a high-profile coming-out of sorts for presenter Triller,