For Sportswear Brand Puma, Basketball Is Top of Mind

How the 70-year-old shoe brand is stepping out from the competition in the sports category 

Adam Petrick says his degree in theater set him up for his role of a lifetime. After roles in project management, ecommerce and even a stint in China, Petrick is currently global director of brand and marketing at Puma. Even after two decades with the brand, he’s excited to be learning more about leveraging data and implementing customization of the brand experience.