Puma Sends $300 Million Global Media Account to Havas

The appointment follows a review led by ID Comms

Havas Media will become Puma's agency of record as of January 2019. Facebook: Puma

Puma is sending its global media buying and planning account to Havas Media, effective as of the beginning of 2019.

The appointment follows a global review handled by media strategy consultancy ID Comms. Puma works with J. Walter Thompson on creative, which it selected as its creative agency of record in December of 2013, following a review.

“This is an exciting time for Puma as we continue to evolve our consumer marketing approach and how we reach our consumers. We were impressed with Havas Media’s strong strategic skills and forward thinking,” Puma global director, brand and marketing Adam Petrick said in a statement. “They clearly demonstrated their understanding of our business, passion for our brand and ability to deliver unique media opportunities.”

“We’re fascinated with meaningful brands, and Puma truly is one. Our teams felt close alignment on the role paid media should play for a global sports brand—data and performance marketing are increasingly important but it’s creative, strategic use of media that matters to consumers and that can help the brand succeed,” Havas Media CEO  Peter Mears added. “I’m extremely proud of our teams around the world who’ve shown Puma the real power of our strategic skills in Havas Media and can’t wait to see the impact we will have.”

The account win follows Havas Media being named integrated media agency of record for Papa John’s earlier this month.

Puma spent an estimated $300 million on measured marketing globally last year, according to global consultancy R3.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.