Puma Joins Nike and Adidas in the Esports Apparel Sponsorship Chase

Brand launches first collection with Cloud9

Puma dives into esports apparel. Puma / Cloud9

Esports and sports are intertwined. Sports owners are running esports teams, football players are streaming on Twitch, and sports leagues are bolstering their digital counterparts. But, until recently, the major sportswear companies had only been testing the esports waters.

Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.