eBay Taps a YouTube Survivalist to Prepare Consumers for Real Life Interactions

The company partnered with Animal Planet's Coyote Peterson to craft an adventure guide

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Between overplayed lines like, “I feel so naked without my mask on,” and that awkward pause before deciding whether it’s acceptable to hug each other again, the return to activities around real people has not been as glamorous as expected for everyone. That’s why eBay is recognizing re-entering non-virtual social circles might require a little bit of bravery in its latest campaign.

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The ecommerce platform tapped YouTuber, survivalist and Animal Planet host Coyote Peterson to craft an interactive microsite for those who are ready



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