Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
All in it together. Uncertain times. A reminder of what really matters.
Sentiments like these, somber yet urgent, became marketing mantras that defined brands’ responses to the Covid-19 pandemic. But despite how quickly brands had to rewrite their playbooks as lockdowns began, they now face an even more complex challenge: planning for the post-pandemic era.
As the CDC reports that over 118 million Americans have been fully vaccinated as of mid-May and can begin to shed their masks, marketers are eager to move on from the melancholy tone of pandemic advertising and start instilling optimism.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in