Dick’s Sporting Goods Offered Equipment for Women Athletes, but the NCAA Declined

Multiple brands sought to address inequity in March Madness

Dick’s Sporting Goods was one of the brands that sought to address the inequities between male and female athletes during March Madness—but the NCAA said its help was not needed.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in