Dick’s Sporting Goods Offered Equipment for Women Athletes, but the NCAA Declined

Multiple brands sought to address inequity in March Madness

Dick's had trucks loaded and ready to go. Twitter: @DICKS

Dick’s Sporting Goods was one of the brands that sought to address the inequities between male and female athletes during March Madness—but the NCAA said its help was not needed.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.