How Dick’s Sporting Goods Thrived During the Pandemic

Curbside pickup and contactless in-store checkout were key to its strategy


We’ve heard a lot about the successes of Amazon and Walmart as essential retailers during the pandemic, but it’s time to add another to the list: Dick’s Sporting Goods.

After shutting down its 720 U.S. locations in March, the retailer nevertheless saw both revenue and comparable store sales increase 23% in Q3. At CES on Tuesday, Lauren Hobart—the current president who will assume the additional title of CEO on February 1—talked about how the sporting goods retailer survived and then thrived in 2020—and what that means for Dick’s in 2021.

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