Despite Last Year's Ecommerce Boom, Back-to-School Shoppers Are Returning to Prepandemic Habits

A new Adweek-Morning Consult poll showed consumers prefer buying in store at rates similar to 2019

As students and parents begin to plan for summer’s end and school’s return, most people seem to be returning to their prepandemic habits, according to a new data from Adweek and Morning Consult.