Everlane launched in 2011 with one question: Why would anyone pay $70 for a shirt that only cost $7 to make?
The initially direct-to-consumer but increasingly brick-and-mortar clothing retailer operates by a policy it calls Radical Transparency. You can learn more about this concept at Adweek’s Challenger Brands summit, taking place March 4-5 in New York, where Everlane brand marketing director Franchesca Hashim will talk about how the privately held retailer embraces social issues to drive consumer loyalty—and sales.
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