3 Types of Brands

2 Days of Discovery

Challenger
The latest wave of upstarts, breaking rules and tapping into new technology and strategies to win over consumers
Incumbent
First-gen disruptors that broke new ground by offering consumers not just what they wanted, but also what they needed
Establishment
Legacy brands that grew through the traditional route and are now infusing their strategies with the new DTC paradigm

3 Types of Brands

2 Days of Discovery

Space is limited
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When

March 4th-5th, 2020

Where

New York, NY

Why

Explore the Future of Brands

Who

750+ Executives and Leaders

 

In an ever-shifting brand landscape innovation, agility and consumer insights can make or break a brand's success, regardless of whether its established or a challenger. Join Adweek for the second-annual Challenger Brands summit to gain insights from the world’s most disruptive and legendary brands who are succeeding in our rapidly evolving world and competitive landscape.  

Through the lens of challenger brands,we’ll explore 12 top-of-mind topics impacting the brand marketing ecosystem from ecommerce to live marketing to UX – and beyond. 

 

Hear from Past Attendees

Insights from 2019 Speakers

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Featured Speakers

Tracks

Agenda

8:00-9:00am
Registration and Breakfast
9:00am
Opening Remarks
9:10-9:30am
Main Stage Session
9:35-9:55am
Main Stage Session
10:00-10:20am
Main Stage Session
10:25-10:45am
Main Stage Session
10:45-11:15am
Networking Coffee Break
11:15am-12:40pm
Interactive Breakout Sessions
This Brand Is Gucci: How to Slay a Gen Z Campaign

The new kids on the block will shortly account for a strong majority of the world’s purchasing power. Who are they? What influences their shopping habits? And what are the most affect ways to engage with them? Join this track to learn more.

The Data Debate: Is There Such a Thing as Too Much Data?

Data is king in this era of unprecedented technological change. Offering advanced insights and a chance for marketers to understand their consumer preferences on an intimate level, you better be playing in the data sandbox. Brand experts share how to effectively – and efficiently -- harness the opportunities data offers.

Mayur Gupta
Chief Marketing Officer, Freshly
Experience Economy: How to Capitalize on the New Currency of Live Marketing

Gone are the days of garden variety marketing plan. Surviving in today’s competitive landscape requires real-time experiences that bring the brand to life. How do you engage consumers on a whole other level, while staying true to the brand? Hear from the pros on how to break through.

12:40-1:40pm
Lunch
1:40-3:05pm
Interactive Breakout Sessions
With Purpose in Mind: Challenges and Opportunities of Brands That Live by Values They Preach

Brand marketers are quickly learning that embracing social issues or a purpose can drive consumer loyalty and generate sales. How do you align your brand’s core values to help drive ROI? How do you reflect the values you preach? Prepare for enlightenment in this track.

Noah Kerner
Chief Executive Officer, Acorns
Immersive Technology: The Impact on Marketing Today and Tomorrow

VR, AR, MR, XR: The future is now, and marketers are experimenting with myriad applications of immersive technology. How do they drive engagement? What are the best practices?  Learn about real-world examples of this brave new tech.

The Art of Storytelling: Marketers Share Their Big Creative Wins and Missed Opportunities

Marketing begins and ends with clearly articulating a brand’s narrative. Storytelling evokes an emotional response, which drives consumers purchases. Join this track to hear best practices, preferable platforms and the best channels to tell your brand story.

Melissa Waters
Chief Marketing Officer, hims/hers
3:05-3:30pm
Networking Coffee Break
3:30-3:50pm
Main Stage Session
3:55-4:15pm
Main Stage Session
4:20-4:40pm
Main Stage Session
4:45-5:05pm
Main Stage Session
5:30-7:30pm
Networking Cocktail Reception and Retail Awards Ceremony

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2019 Attendees Included

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Venue

Convene NYC

225 Liberty Street

New York, NY 10281

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