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3 Types of Brands

2 Days of Discovery

Challenger
The latest wave of upstarts, breaking rules and tapping into new technology and strategies to win over consumers
Incumbent
First-gen disruptors that broke new ground by offering consumers not just what they wanted, but also what they needed
Establishment
Legacy brands that grew through the traditional route and are now infusing their strategies with the new DTC paradigm

3 Types of Brands

2 Days of Discovery

Space is limited
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When

March 4th-5th, 2020

Where

Convene
225 Liberty Street
New York, NY

Why

Explore the Future of Brands

Who

750+ Executives and Leaders

 

In an ever-shifting brand landscape innovation, agility and consumer insights can make or break a brand's success, regardless of whether its established or a challenger. Join Adweek for the second-annual Challenger Brands summit to gain insights from the world’s most disruptive and legendary brands who are succeeding in our rapidly evolving world and competitive landscape.  

Through the lens of challenger brands,we’ll explore 12 top-of-mind topics impacting the brand marketing ecosystem from ecommerce to live marketing to UX – and beyond. 

Register now before prices increase in

Days Hours Minutes Seconds
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Featured Speakers

Tracks

Agenda

8:00-9:00am
Registration and Breakfast
9:00am
Opening Remarks
Main Stage
9:10-9:30am
NFL in Conversation
Main Stage
Tim Ellis
Executive Vice President and Chief Marketing Officer, NFL
9:35-9:55am
Main Stage Session
10:00-10:20am
Verishop in Conversation
Main Stage
Imran Khan
Co-founder and Chief Executive Officer, Verishop
10:25-10:45am
Ulta
Shelley Haus
Chief Marketing Officer, Ulta
10:45-11:15am
Networking Coffee Break
11:15am-12:40pm
Interactive Breakout Sessions
This Brand Is Gucci: How to Slay a Gen Z Campaign

The new kids on the block will shortly account for a strong majority of the world’s purchasing power. Who are they? What influences their shopping habits? And what are the most affect ways to engage with them? Join this track to learn more.

Peter Semple
Chief Marketing Officer, depop
Adam Petrick
Global Director of Brand and Marketing, PUMA
The Data Debate: Is There Such a Thing as Too Much Data?

Data is king in this era of unprecedented technological change. Offering advanced insights and a chance for marketers to understand their consumer preferences on an intimate level, you better be playing in the data sandbox. Brand experts share how to effectively – and efficiently -- harness the opportunities data offers.

Sheena Shiravi
Head of Marketing, Eaze
Mayur Gupta
Chief Marketing Officer, Freshly
Experience Economy: How to Capitalize on the New Currency of Live Marketing

Gone are the days of garden variety marketing plan. Surviving in today’s competitive landscape requires real-time experiences that bring the brand to life. How do you engage consumers on a whole other level, while staying true to the brand? Hear from the pros on how to break through.

Kim Haney
Senior Manager, Experiential Marketing, Pernod Ricard
Poppy Thorpe
Head of Brand Marketing and Strategy, Glossier
12:40-1:40pm
Lunch
1:40-3:05pm
Interactive Breakout Sessions
With Purpose in Mind: Challenges and Opportunities of Brands That Live by Values They Preach

Brand marketers are quickly learning that embracing social issues or a purpose can drive consumer loyalty and generate sales. How do you align your brand’s core values to help drive ROI? How do you reflect the values you preach? Prepare for enlightenment in this track.

Noah Kerner
Chief Executive Officer, Acorns
Franchesca Hashim
Brand Marketing Director, Everlane
Emerging Technology: The Impact on Marketing Today and Tomorrow

VR, AR, MR, XR: The future is now, and marketers are experimenting with myriad applications of emerging technology. How do they drive engagement? What are the best practices?  Learn about real-world examples of this brave new tech.

Matt Kerbel
Head of Marketing and Brand Strategy, Canoo
Chris Stang
Co-founder and Chief Executive Officer, The Infatuation. Chief Executive Officer, Zagat
The Art of Storytelling: Marketers Share Their Big Creative Wins and Missed Opportunities

Marketing begins and ends with clearly articulating a brand’s narrative. Storytelling evokes an emotional response, which drives consumers purchases. Join this track to hear best practices, preferable platforms and the best channels to tell your brand story.

Melissa Waters
Chief Marketing Officer, hims/hers
3:05-3:30pm
Networking Coffee Break
3:30-3:50pm
Main Stage Session
3:55-4:15pm
Main Stage Session
4:20-4:40pm
Uber in Conversation
Main Stage
Taj Alavi
Senior Director, Global Head of Marketing Communications, Uber
4:45-5:05pm
Main Stage Session
5:15-7:30pm
Networking Cocktail Reception

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Venue

Convene NYC

225 Liberty Street

New York, NY 10281

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