Secure My Spot 3 Types of Brands 2 Days of Discovery Challenger The latest wave of upstarts, breaking rules and tapping into new technology and strategies to win over consumers Incumbent First-gen disruptors that broke new ground by offering consumers not just what they wanted, but also what they needed Establishment Legacy brands that grew through the traditional route and are now infusing their strategies with the new DTC paradigm 3 Types of Brands 2 Days of Discovery Space is limitedSave your seat today When March 4th-5th, 2020 Where Convene225 Liberty StreetNew York, NY Why Explore the Future of Brands Who 750+ Executives and Leaders AboutFeatured SpeakersTracksAgendaWhat Attendees SayAttendeesPassesPartnersVenueContact MENU In an ever-shifting brand landscape innovation, agility and consumer insights can make or break a brand's success, regardless of whether its established or a challenger. Join Adweek for the second-annual Challenger Brands summit to gain insights from the world’s most disruptive and legendary brands who are succeeding in our rapidly evolving world and competitive landscape. Through the lens of challenger brands, we’ll explore 12 top-of-mind topics impacting the brand marketing ecosystem from ecommerce to live marketing to UX – and beyond. Passes going fast and sales end in Days Hours Minutes Seconds Secure My Spot Featured Speakers Register Now Tracks Agenda March 4 March 5 8:00-9:00am Registration and Breakfast 9:00am Opening Remarks Main Stage Jeff LitvackChief Executive Officer, Adweek Danny WrightChief Brand Officer, Adweek 9:10-9:30am 100 Years Strong Main StageHow has the NFL remained America's favorite sport for fans and brands? NFL's chief marketer Tim Ellis joins Adweek to discuss the league's 21st century playbook. Tim EllisExecutive Vice President and Chief Marketing Officer, NFL Nadine DietzChief Community Officer, Adweek 9:35-9:55am Community First: Reddit x RXBAR on Breaking Through and Building Loyalty Main StageThe fight for consumers’ time and attention is intensifying as the digital experience grows increasingly fragmented. At the same time, a shift is happening: more consumers are turning to online communities for genuine human connection and belonging. As the role and value of online community grows in importance, challenger brands have the opportunity to reach consumers in a deeper, more disruptive way -- Reddit’s Head of Growth Partnerships, Neal Hubman, sits down with RXBAR's Director of Integrated Marketing, Jenny Lindquist, to discuss the rise and strength of online community and the intrinsic value of community engagement. Neal HubmanHead of Growth Partnerships, Reddit, Inc. Jenny LindquistDirector of Integrated Marketing, RXBAR 10:00-10:20am More Isn't Better: What the Retail Industry Could Learn from Social Media Main StageThe past decade saw the rise of the open platform -- from social media to video content to online-shopping platforms. But unfettered access to more stuff also invited chaos of fake news, fake content and fake goods. Imran Khan, co-founder and CEO of Verishop and former Snap CSO, speaks to why customers want a more curated, discovery-driven experience, and how Verishop aims to take online-shopping from convenient to delightful. Imran KhanCo-founder and Chief Executive Officer, Verishop Ann-Marie AlcántaraRetail Reporter, Adweek 10:25-10:45am Gen Z Whisperers: How Ulta Beauty is Unlocking Brand Love with the Generation Influencing our Future Main StageGen Z moves at the speed of culture. Shelley Haus, Chief Marketing Officer of Ulta Beauty, will share how the retailer has harnessed cultural insights to become the #1 beauty destination with teens and to chart the course for future growth with this beauty-loving generation. Shelley HausChief Marketing Officer, Ulta Beauty 10:45-11:15am Networking Coffee Break Presented by Argonaut The Secrets of a Generation: How to Crack the Code of Gen Z Interactive Breakout Room 1The new kids on the block will shortly account for a strong majority of the world’s purchasing power. Who are they? What influences their shopping habits? And what are the most affect ways to engage with them? Join this track to learn more. 11:15-11:40am The Future is Depop: How Gen Z is Transforming the Fashion Industry Interactive Breakout Room 1With 90% of Depop’s active users under the age of 26, Chief Marketing Officer Peter Semple discusses how the London-based fashion marketplace app speaks to, works with and meets the needs of one of today’s most disruptive consumer audiences – over 18 million users globally – to help them transform the fashion industry. Peter SempleChief Marketing Officer, depop 11:45-12:10pm You’re Not Listening Interactive Breakout Room 1Gen Z is talking, but is your brand really hearing what they have to say? Join three of The Tylt’s young citizen- journalists in a thought provoking discussion, with breakthrough findings and hard truths on what matters most to your next generation of consumers. Jessie BlaeserEditor-at-Large, The Tylt Claudia DimuroAssociate Branded Content Editor, The Tylt Keydra MannsEntertainment Editor, The Tylt 12:15-12:40pm "Give them the Keys": How PUMA is Collaborating with their Consumer Base to Create the Future of the Brand Interactive Breakout Room 1Hear from Adam Petrick, Global Director of Brand & Marketing, on how sports culture and Gen Z is shaping the legacy brand, today Adam PetrickGlobal Director of Brand and Marketing, PUMA Ko ImDepartments Editor, Adweek The Data Debate: Is There Such a Thing as Too Much Data? Interactive Breakout Room 2Data is king in this era of unprecedented technological change. Offering advanced insights and a chance for marketers to understand their consumer preferences on an intimate level, you better be playing in the data sandbox. Brand experts share how to effectively – and efficiently -- harness the opportunities data offers. 11:15-11:40am No Banking, No Apps, No Advertising, No Problem: How Eaze Uses Data to Reach Cannabis Consumers in America’s Most Challenging Market Interactive Breakout Room 2 Sheena ShiraviSenior Director, Marketing, Eaze Josh Sternberg Brands and Tech Editor, Adweek 11:45-12:10pm How Calm Used Digital Tactics to Master TV Advertising Interactive Breakout Room 2In this session, you’ll learn how Calm used TV advertising as part of their marketing mix to become the #1 Mental Fitness App, with over 70 million downloads. We’ll share their journey working with Tatari, from using data & analytics to drive customer acquisition, finding audiences at scale, and ultimately launching a large-scale brand campaign featuring NBA star Lebron James. Erin HasseySenior Director, User Acquisition, Calm Andy SchonfeldVice President, Client Services, Tatari 12:15-12:40pm Purpose, Brand and Growth - Fact or Fad Interactive Breakout Room 2The proliferation of data and technology has made the modern consumer more powerful and in-control than ever before. Brands have to work harder than ever to gain consumer loyalty. This requires marketers to build brands that are authentic, purpose driven and converge science, technology and storytelling. How do you meet these requirements to drive tangible business growth and outcomes? Join Mayur Gupta, CMO of Freshly as he helps to solve the balancing act. Mayur GuptaChief Marketing Officer, Freshly Experiential Tactics: How to Capitalize Outside of Campaigns Interactive Breakout Room 3Gone are the days of garden variety marketing plan. Surviving in today’s competitive landscape requires real-time experiences that bring the brand to life. How do you engage consumers on a whole other level, while staying true to the brand? Hear from the pros on how to break through. 11:15-11:40am How To Keep It Juicy: How Absolut is Maintaining Brand Relevance in 2020 Interactive Breakout Room 3In an industry that is more crowded than ever, how do popular spirits brands stand out from the pack? The strategies are endless, but today's brand relevance is driven by consumer culture and a brands ability to authentically engage. Join this session to learn how - since 1979 - Absolut has continued to stand out from the pack by sticking to ground-breaking, creative collaborations. Kim HaneySenior Manager, Experiential Marketing, Pernod Ricard Ian ZelayaExperiential Reporter, Adweek 11:45-12:10pm Optimizing With AI: How to Level Up Your Content Strategy in 2020 Interactive Breakout Room 3Engaging content is essential to a challenger brand finding success with today’s visually-inclined consumers, but many marketers are not optimizing their social channels to the same level that they do for more traditional funnels. Learn from Dash Hudson and ColourPop Cosmetics how savvy brands can leverage rich data and AI to create a data-backed creative strategy that performs, and converts. Michelle BelcicVice President of Brand Strategy, Dash Hudson Jordynn WynnMarketing Director, ColourPop Cosmetics 12:15-12:40pm Building Brand and Community Through Experiences Interactive Breakout Room 3Today’s consumers want to do more than just transact with a brand—they want to connect. Glossier, the digital-first beauty company, has spent the last five years building meaningful relationships with its customers and becoming a billion-dollar cultural force in the process. Hear from Glossier’s Head of Brand Marketing and Strategy on how the company designs experiences around its products, digital spaces, and offline stores as it builds a new kind of beauty brand in collaboration with its community. Poppy ThorpeHead of Brand Marketing and Strategy, Glossier Diana PearlDeputy Editor, Brands, Adweek 12:40-1:40pm Lunch With Purpose in Mind: Challenges and Opportunities of Brands That Live by Values They Preach Interactive Breakout Room 1Brand marketers are quickly learning that embracing social issues or a purpose can drive consumer loyalty and generate sales. How do you align your brand’s core values to help drive ROI? How do you reflect the values you preach? Prepare for enlightenment in this track. 1:40-2:05pm Scaling with Purpose - Empowering the Up-and-Coming with the Tools of Wealth-Making Interactive Breakout Room 1Companies are putting their values front and center to attract new customers, but how do they know if it’s working? Learn how Acorns is using a deep commitment to its company mission and values to drive the fastest-growing financial wellness system in the nation and empower a new generation of investors. Noah KernerChief Executive Officer, Acorns Lisa LacyReporter, Adweek 2:10-2:35pm The 5 Keys to Challenger Impact Interactive Breakout Room 1When a brand lives its authentic purpose it can create the biggest impact for its employees, customers and the world. The key is to embrace their challenger spirit and live it in everything they do. Join David Angelo, founder and creative chairman of David&Goliath as he shares his singular journey as a challenger, the undeniable impact his 20-year challenger agency has made for the ultimate challenger brand, Kia, and the secret to igniting the challenger spirit in brands to create unlimited impact. David AngeloFounder and Chairman, David & Goliath 2:40-3:05pm How To Harness A Brand’s Power To Inspire Positive Consumer Behaviors Interactive Breakout Room 1Consumers are increasingly shopping more mindfully, with environmental issues and sustainability driving purchasing decisions. Learn how Everlane harnesses educational storytelling, through sustainable product launches and initiatives such as its Black Friday Fund, to empower consumers to make more sustainable purchases and ultimately inspire industry-wide change. Franchesca HashimBrand Marketing Director, Everlane Diana PearlDeputy Editor, Brands, Adweek Emerging Technology: The Impact on Marketing Today and Tomorrow Interactive Breakout Room 2VR, AR, MR, XR: The future is now, and marketers are experimenting with myriad applications of emerging technology. How do they drive engagement? What are the best practices? Learn about real-world examples of this brave new tech. 1:40-2:05pm Fandango Session Interactive Breakout Room 2 Patrick KulpEmerging Tech Reporter, Adweek 2:10-2:35pm How the Content Gap is Killing Brands Interactive Breakout Room 2The demand for content is greater than ever. Brands are feeling the effects of the consumer requirement, while fighting with smaller budgets and workplaces. The result? A growing content gap that is killing brands. Join this session to learn how to jump out of the format race and start creating at the speed of culture. Eli ChapmanSenior Vice President of Strategy, Celtra 2:40-3:05pm Community Building Through Restaurant Discovery Interactive Breakout Room 2How have The Infatuation and Zagat dominated the restaurant space? Chris Stang, co-founder and CEO, sits down with Adweek to discuss how to excite and entice your audience through a unique platform and approach. Chris StangCo-founder and Chief Executive Officer, The Infatuation. Chief Executive Officer, Zagat Sara JerdePublishing Editor, Adweek The Art of Storytelling: Marketers Share Their Big Creative Wins and Missed Opportunities Interactive Breakout Room 2Marketing begins and ends with clearly articulating a brand’s narrative. Storytelling evokes an emotional response, which drives consumers purchases. Join this track to hear best practices, preferable platforms and the best channels to tell your brand story. 1:40-2:05pm Customer Experience-Led Storytelling: They Say It Best Interactive Breakout Room 3Customer experience-led storytelling enables brands to develop a deeper connection with their audiences. By communicating through customer stories, Mack Weldon is better crystallizing their brand and how their product fits into their customers’ daily lives. Join Mack Weldon’s VP of Brand Marketing as she shares their recent wins, challenges and opportunities in leveraging customer experience-led storytelling to build awareness and grow the brand. Nicole WilliamsVice President, Brand Marketing, Mack Weldon Jameson FlemingChief of Staff, Adweek 2:10-2:35pm Agile Storytelling on YouTube Interactive Breakout Room 3Picture a YouTuber vlogging on her phone camera, selfie-style. It's raw, authentic. Can an ad do this? Sometimes, sometimes not. One thing’s for certain though – video storytelling is becoming more lightweight and agile, allowing brands to find their voice more quickly and easily. Join this session to learn why brands have more permission than ever to speak directly and personally, and decode the anatomy of YouTube ads that achieve authenticity without the requisite production polish. Scott WedemeyerGlobal Creative Lead, YouTube 2:40-3:05pm A New Healthcare Narrative Interactive Breakout Room 3Marketing begins and ends with clearly articulating a brand's story, which in turn evokes an emotional consumer response. Learn how Hims has built a modern narrative around healthcare and wellness by reducing stigma, prioritizing education and driving access. CMO Melissa Waters will speak to best practices and big wins, as well as learnings the brand has faced along the way. Melissa WatersChief Marketing Officer, hims & hers Robert KlaraSenior Editor, Adweek 3:05-3:30pm Networking Coffee Break Presented by Argonaut 3:30-3:50pm Reckitt Benckiser Main Stage Cynthia ChenGeneral Manager and President, Consumer Health & Wellness, Reckitt Benckiser 3:55-4:15pm Building Iconic Brands in a Cluttered, Controversial Marketplace Main StageDespite federal prohibition, the cannabis industry has exploded across the US, with entrepreneurs, celebrities, and investors riding the waves of the green rush and new brands joining the marketplace every day. So how do you build an iconic brand that breaks away from the pack and can stand the test of time? Join Lee Applbaum, CMO of Parallel, a leading global cannabis company, and former Global Chief Marketing Officer of Patron Tequila and Grey Goose Vodka, as he discusses what it takes to build brands with longevity, purpose, relevancy, and differentiation across a dynamic and challenging industry landscape. Lee ApplbaumChief Marketing Officer, Parallel Jeff LitvackChief Executive Officer, Adweek 4:20-4:40pm Unleashing the Power of Performance Marketing: How D2C Brands Can Stand out Main StageRakuten Advertising Managing Director Julie Van Ullen will unveil proprietary data from an exclusive consumer study on the browsing and buying habits of the direct to consumer (D2C) shopper. Using these insights, Julie will discuss how brands can optimize their digital advertising campaigns and leverage affiliate marketing, a performance-driven channel, to find new customers and increase conversions. Julie Van UllenManaging Director, US, Rakuten Marketing 4:45-5:05pm Charlamagne tha God in Conversation Main StageCharlamagne the God leads a growing media empire, which includes a nationally syndicated radio show that's become a mandatory destination for brands, celebrities and political candidates looking to promote their products and platforms. Join this session as Charlamagne sits down with Adweek to discuss how radio remains an important medium for building a strong brand, and the power of influence and the art of creating and leveraging your personal brand. Charlamagne tha GodMedia Mogul, Bestselling Author Danny WrightChief Brand Officer, Adweek 5:15-6:15pm Networking Cocktail Reception Presented by David&Goliath 8:00-9:00am Breakfast 9:00-9:10am Opening Remarks Main Stage Jeff LitvackChief Executive Officer, Adweek Danny WrightChief Brand Officer, Adweek 9:10-9:30am Creating a Trailblazing Wellness Brand Main StageRecent store closures have forced many brands and retailers to learn, the hard way, the cost of ignoring customer needs and shopping trends. Brands like Goop – which began in Gwyneth Paltrow’s kitchen as a homespun newsletter – are bucking that trend by not only listening to their customer, but curating and creating content, products and ecommerce and retail experiences tailored specifically for them. Learn from Elise Loehnen, Goop’s Chief Content Officer, how the trailblazing wellness brand has turned goop into gold. Elise LoehnenChief Content Officer, goop Diana PearlDeputy Editor, Brands, Adweek 9:35-9:55am Uber Main Stage Taj AlaviSenior Director, Global Head of Marketing Communications, Uber Chris AriensManaging Editor, Adweek 10:00-10:20am Spotify Main Stage Julie ClarkGlobal Head of Automation Revenue & Podcast Monetization, Spotify 10:25-10:45am Finding a Unicorn: What the Most Successful DTC Brands Have in Common Main StageLerer Hippeau has made the earliest bets on some of the most impressive DTC brands that exist today (Allbirds, Glossier, Casper, Warby Parker, Everlane, etc.) Managing Partner, Ben Lerer sits down with Adweek to discuss what these companies did right, how to attract investors and what the future of DTC and retail holds. Ben LererManaging Partner, Lerer Hippeau Stephanie PaterikExecutive Editor, Adweek 10:45-11:15am Networking Coffee Break Presented by Argonaut Are You for Real?: The Opportunities and Costs of Influencer Marketing Interactive Breakout Room 1Traditional advertising continues to be overshadowed by the persuasive power of influencer marketing. But it’s not always a slam dunk. Hear how to kickstart your influencer strategy through developing personalized and creative campaigns that drive brand awareness. 11:15-11:40am The Power of Influence Interactive Breakout Room 1Actress and social media powerhouse Shay Mitchell joins Adweek to discuss entrepreneurship and starting her company BÉIS. How has the travel and lifestyle brand become a profitable and growing startup since launching in 2018? Shay reveals the tips, tricks of influence and how to inspire 27 million followers with passion. Shay MitchellFounder and Chief Brand Officer, BÉIS Ko ImDepartments Editor, Adweek 11:45-12:10pm Podcasting: The Future of Audio and Influencer Marketing Interactive Breakout Room 1Podcasting is the future of spoken word audio – reaching an “unreachable” audience that doesn’t consume traditional media. Marshall Williams, CEO of Ad Results Media, the industry leader in audio and podcast advertising, will sit down with Blayne Smith, associate director acquisition at Policygenius, to discuss how podcasting is changing the world of spoken word audio, power of connectiveness in the medium, and the future of measurement. Blayne SmithAssociate Director, Acquisition, Policygenius Marshall WilliamsChief Executive Officer, Ad Results Media 12:15-12:40pm The Era of Demystification Interactive Breakout Room 1Join Amy Wasserman, VP Brand Marketing and Innovation for Canopy Growth – the world’s largest hemp and cannabis company to discuss how to demystify a new industry and product and how influencers play an imperative role in educating key audiences. Amy WassermanVice President, Brand Marketing and Innovation, Canopy Growth Corporation, USA Ryan BarwickBrands Reporter, Adweek TV of Tomorrow: How Brands Are Leveraging New Channels to Connect With Consumers Interactive Breakout Room 2The convergence of TV and digital has meant a rapid change of viewing habits and advertising spend. With cord cutters and cord-nevers at an all-time high, the OTT space offers new opportunities to better target and measure consumers. Learn best practices for how to successfully navigate this new connected reality. 11:15-11:40am Brooklinen Interactive Breakout Room 2 Justin LapidusVice President of Growth Marketing and Digital Products, Brooklinen Ann-Marie AlcántaraRetail Reporter, Adweek 11:45-12:10pm How Brands Are Leveraging New Channels to Connect with Consumers Interactive Breakout Room 2No better phenomenon represents the convergence of traditional and digital than consumer shift to Streaming. As the trend continues, Cord-Cutters have given birth to Cord-Nevers. Join Tim Natividad, Head of Performance Advertising for Roku, # 1 TV streaming platform in the U.S and the #1 licensed TV OS in North America, for a discussion centered around the new role the Living Room TV plays in a consumer’s pathway to purchase. Tim NatividadHead of Performance Advertising, Roku 12:15-12:40pm Digital Disruption Interactive Breakout Room 2The convergence of TV and digital has meant a rapid change of viewing habits and advertising spend. Join John Sheldon, CMO of SmileDirectClub as he shares insights and takeaways on SmileDirectClub’s successful use of connected TV in its advertising and marketing effects resulting in customer acquisition. John SheldonChief Marketing Officer, SmileDirectClub Kelsey SuttonStreaming Editor, Adweek Retail Therapy: Ecommerce Best Practices and the Rebirth of Brick and Mortar Interactive Breakout Room 3Warnings of a retail apocalypse may be premature. Like all industries affected by digital disruption, retailers must evolve or die. Hear how to engage the modern shopper with a frictionless CX strategy. 11:15-11:40am Nuuly Interactive Breakout Room 3 Diana PearlDeputy Editor, Brands, Adweek 11:45-12:10pm How to Succeed in Social Advertising - Unifying Creative and Performance Teams Interactive Breakout Room 3Constant frustration around social advertising is usually the result of spending too much time on the wrong things. We have seen a shift towards brands unifying creative and performance teams - and it’s working! Through $2.5B of social ad spend in 2019 we have identified three ways these two teams can make their work more efficient and impactful. Sharon RomangArt Director, Smartly.io Jose M SánchezHead of Creative Studio, Smartly.io 12:15-12:40pm Retail's Tipping Point! Interactive Breakout Room 3The rules for success in retail are changing beyond all recognition - and fast! Universal Standard’s Co-Founder and Chief Creative Officer Alex Waldman joins Adweek to discuss how the brand has reimagined the retail model to make fashion more inclusive, created unprecedented access for women, and become a culture leader bringing about a ’new normal'. Alexandra WaldmanCo-Founder and Chief Creative Officer, Universal Standard Diana PearlDeputy Editor, Brands, Adweek 12:40-1:40pm Lunch Voices Carry: The Customer Conversation in the Age of AI and Personalization Interactive Breakout Room 1AI capabilities are expanding and enhancing marketing efforts well beyond our imagination. Learn how AI can help optimize performance, assist in ad creation and improve the customer experience. 1:40-2:05pm Ads Automation is Coming for Our Jobs. Again Interactive Breakout Room 1The fear of automation is very real, but is it realistic? Join this session to learn how Hopper has succeeded in competing with legacy brands and larger budgets. Learn the importance of mobile and retention strategies and how to reach consumers at specific touchpoints. Simon LejeuneDirector of User Acquisition, Hopper 2:10-2:35pm Leveraging AI to Know and Retain your Mobile Users Interactive Breakout Room 1The largest problem – and opportunity – for Mobile Apps is retaining users. The latest studies reveal that 90% of users abandon a mobile app within 90 days. Join CleverTap to learn how to leverage Artificial Intelligence and Machine Learning to engage your users with the relevant messaging that drives action, and results in dramatically increased retention. Come prepared to be shown valuable techniques and real examples being used by the world’s fastest growing brands. Steven ShapiroVice President of Marketing, Americas, CleverTap 2:40-3:05pm Rich in Data: Leveraging AI to Create Personalized Experiences Interactive Breakout Room 1The packaged food industry represents one of the last categories to embrace the DTC model. Ben McKean, the CEO and Founder of personalized grocery service, Hungryroot sits down with AdWeek to discuss how Hungryroot's platform is leveraging AI to maximize customer feedback, personalized experiences and product discovery. Ben McKeanFounder and Chief Executive Officer, Hungryroot Lisa LacyReporter, Adweek Sustainably Sourced: The Rise of Ethically Produced Products and Services Interactive Breakout Room 2Today’s consumer is more focused on the sourcing of what they consume and what they wear. In fact, shoppers are more likely to purchase from a brand that takes a stand on social issues. How can your brand leverage its social purpose authentically? Speakers share their keys to a sustainable strategy. 1:40-2:05pm Beyond the Greenwashing: Building a Brand from the Ground Up Interactive Breakout Room 2Rarely do marketers get the opportunity to shape a brand, its values and culture from the ground up. Sustainable Bioproducts’ CMO Karuna Rawal joins Adweek to share the brand building journey of her team. Learn what it takes to build a brand from a blank sheet of paper and ensure it is authentic, sustainable and distinguished amongst a crowded and competitive landscape. Karuna RawalChief Marketing Officer, Sustainable Bioproducts Robert KlaraSenior Editor, Adweek 2:10-2:35pm Whalar Interactive Breakout Room 2 Jo CronkManaging Director, North America, Whalar 2:40-3:05pm How to Build a Sustainable Business—That Scales Interactive Breakout Room 2How does a start-up think realistically about reducing, even neutralizing, its environmental impact? Learn how Buffy is thinking beyond sustainable bedding to build a comprehensive global destination for home essentials using closed-loop, emission-free, and non-toxic alternatives—in a market where they’re desperately needed. Leo WangFounder and Chief Executive Officer, buffy Ann-Marie AlcántaraRetail Reporter, Adweek Are You Experienced?: Successful CX, UX Strategies to Amaze and Delight Your Customers Interactive Breakout Room 3How brands engage with consumers will determine not only an intention to buy but also a return trip. How can you ensure your user experience aligns with customers’ needs? Hear from the pros on how to improve your brand experience and drive ROI. 1:40-2:05pm How ClassPass Flexes Their Lifecycle Marketing Muscles Interactive Breakout Room 3Join Zach Apter, Chief Commercial Officer, to learn how ClassPass approaches lifecycle marketing. Discover what CX and marketing techniques are most effective, and learn how ClassPass keeps its customers active around the globe. Zach ApterChief Commercial Officer, ClassPass 2:10-2:35pm Glamsquad Interactive Breakout Room 3 2:40-3:05pm Designed to be Deleted: The Importance of Valuing People Over Profit Interactive Breakout Room 3In today’s competitive marketplace where everyone is vying for consumer attention, encouraging your users to dump your app may sound like a bad business plan – but Hinge, the fastest growing dating app in the US is focused on one thing: getting their members off the app and out on great dates. Hear from Nathan Roth, Chief Marketing Officer, on why user success means business success in the long term. Nathan RothChief Marketing Officer, Hinge Sara JerdePublishing Editor, Adweek 3:05-3:30pm Networking Coffee Break Presented by Argonaut 3:30-3:50pm How Rock the Vote Engages the Next Generation of Young Voters Main StageJoin Rock the Vote's President and Executive Director Carolyn DeWitt for a conversation on how Rock the Vote has navigated the ever-changing worlds of technology, culture, and celebrity to remain effective in activating America's young people. Plus, learn why it is more important than ever for brands to engage in our civic process and how to get started. Carolyn DeWittPresident and Executive Director, Rock the Vote Lisa GranatsteinEditor, Senior Vice President, Programming, Adweek 3:55-4:15pm Doing Good is Just Good Business Main StageIn this fireside chat with Zappos’ “Head of Brand Aura and Director of Brand Experience,” Tyler Williams, will explore how the company’s obsession with customer service and guiding philosophy of directing money to cause-for-good marketing has driven revenue and unconventional business practices. Tyler WilliamsDirector of Brand Experience, Zappos Josh Sternberg Brands and Tech Editor, Adweek 4:20-4:40pm DJ Khaled in Conversation Main Stage DJ KhaledDJ, Mogul and Entrepreneur Danny WrightChief Brand Officer, Adweek 4:45-5:20pm Adweek's Retail Awards Main StageThe second annual Challenger Brands summit will culminate in the Adweek Retail Awards, honoring the industry’s most innovative and exciting brands and vendors. The awards will be presented from the main stage, after which we will gather for a celebratory cocktail reception.Presented by Reckitt Benckiser 5:30-6:30pm Networking Cocktail Reception Join Adweek and Retail Award recipients for a celebratory cocktail hour.Presented by Reckitt Benckiser Secure My Pass What Attendees Say Hear from Past Attendees Attendees Register before it's too late! Pass sales end in Days Hours Minutes Seconds Register Now Passes Secure My Pass Partners Premier Presenting PartnersPresenting PartnersSupporting Partners Venue Convene NYC 225 Liberty Street New York, NY 10281 Hotel Room Blocks Walker Hotel Tribeca Room Block Availability: March 2-7, 2020 Rate: $125.00 + tax Booking Info: Book Here Room Block Cut-off Date: February 3, 2020 ALOFT Manhattan Financial District Room Block Availability: March 2-7, 2020 Rate: $169.00 + tax Booking Info: Book Here Room Block Cut-off Date: February 10, 2020 Marriott New York Downtown Room Block Availability: March 2-6, 2020 Rate: $211.00 + tax Booking Info: Book Here Room Block Cut-off Date: February 10, 2020 W New York – Downtown Room Block Availability: March 2-6, 2020 Rate: $245.00 + tax Booking Info: Book Here Room Block Cut-off Date: February 3, 2020 Millennium Hilton New York Downtown Room Block Availability: March 2-6, 2020 Rate: $279.00 + tax Booking Link: Book Here Room Block Cut-off Date: February 21, 2020 Contact Please leave this field empty. Inquiry Type* ---SponsorSpeakerGeneral First Name* Last Name* Work Email* Company* Business Type* ---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: Library Job Level / Seniority* ---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOther Job Function* ---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Job Title* How can we help you? Yes, send me updates about this event. By submitting your email address above, you consent to being contacted about news, offers and opportunities from Adweek. You can unsubscribe from these messages at any time.