In an ever-shifting brand landscape innovation, agility and consumer insights can make or break a brand's success, regardless of whether its established or a challenger. Join Adweek for the second-annual Challenger Brands summit to gain insights from the world’s most disruptive and legendary brands who are succeeding in our rapidly evolving world and competitive landscape.  

Through the lens of challenger brands, we’ll explore 12 top-of-mind topics impacting the brand marketing ecosystem from ecommerce to live marketing to UX – and beyond. 

Featured Speakers

Tracks

Agenda

8:00-9:00am
Registration and Breakfast
9:00am
Opening Remarks
Main Stage
Jeff Litvack
Chief Executive Officer, Adweek
Danny Wright
Chief Brand Officer, Adweek
9:10-9:30am
100 Years New
Main Stage

How has the NFL remained America's favorite sport for fans and brands? NFL's chief marketer Tim Ellis joins Adweek to discuss the league's 21st century playbook.

Tim Ellis
Executive Vice President and Chief Marketing Officer, NFL
Nadine Dietz
Chief Community Officer, Adweek
9:35-9:55am
Community First: Reddit on Breaking Through and Building Loyalty
Main Stage

The fight for consumers’ time and attention is intensifying as the digital experience grows increasingly fragmented. At the same time, a shift is happening: more consumers are turning to online communities for genuine human connection and belonging. As the role and value of online community grows in importance, challenger brands have the opportunity to reach consumers in a deeper, more disruptive way -- Reddit’s Head of Growth Partnerships, Neal Hubman, sits down with RXBAR's Director of Integrated Marketing, Jenny Lindquist, to discuss the rise and strength of online community and the intrinsic value of community engagement.

Neal Hubman
Head of Growth Partnerships, Reddit, Inc.
Sara Jerde
Publishing Editor, Adweek
10:00-10:20am
More Isn't Better: What the Retail Industry Could Learn from Social Media
Main Stage

The past decade saw the rise of the open platform -- from social media to video content to online-shopping platforms. But unfettered access to more stuff also invited chaos of fake news, fake content and fake goods. Cate Khan, co-founder and chief strategy officer of Verishop, speaks to why customers want a more curated, discovery-driven experience, and how Verishop aims to take online-shopping from convenient to delightful.

Cate Khan
Co-founder and Chief Strategy Officer, Verishop
Ann-Marie Alcántara
Retail Reporter, Adweek
10:25-10:45am
Gen Z Whisperers: How Ulta Beauty is Unlocking Brand Love with the Generation Influencing our Future
Main Stage

Gen Z moves at the speed of culture.  Shelley Haus, Chief Marketing Officer of Ulta Beauty, will share how the retailer has harnessed cultural insights to become the #1 beauty destination with teens and to chart the course for future growth with this beauty-loving generation.  

Shelley Haus
Chief Marketing Officer, Ulta Beauty
10:45-11:15am
Networking Coffee Break

Presented by Argonaut

The Secrets of a Generation: How to Crack the Code of Gen Z
Interactive Breakout Room 1

The new kids on the block will shortly account for a strong majority of the world’s purchasing power. Who are they? What influences their shopping habits? And what are the most affect ways to engage with them? Join this track to learn more.

11:15-11:40am
The Future is Depop: How Gen Z is Transforming the Fashion Industry
Interactive Breakout Room 1

With 90% of Depop’s active users under the age of 26, Chief Marketing Officer Peter Semple discusses how the London-based fashion marketplace app speaks to, works with and meets the needs of one of today’s most disruptive consumer audiences – over 18 million users globally – to help them transform the fashion industry.

Peter Semple
Chief Marketing Officer, depop
11:45-12:10pm
You’re Not Listening
Interactive Breakout Room 1

Gen Z is talking, but is your brand really hearing what they have to say? Join three of The Tylt’s young citizen- journalists in a thought provoking discussion, with breakthrough findings and hard truths on what matters most to your next generation of consumers.

Jessie Blaeser
Editor-at-Large, The Tylt
Claudia Dimuro
Associate Branded Content Editor, The Tylt
Keydra Manns
Entertainment Editor, The Tylt
12:15-12:40pm
"Give them the Keys": How PUMA is Collaborating with their Consumer Base to Create the Future of the Brand
Interactive Breakout Room 1

Hear from Adam Petrick, Global Director of Brand & Marketing, on how sports culture and Gen Z is shaping the legacy brand, today

Adam Petrick
Global Director of Brand and Marketing, PUMA
Ko Im
Departments Editor, Adweek
The Data Debate: Is There Such a Thing as Too Much Data?
Interactive Breakout Room 2

Data is king in this era of unprecedented technological change. Offering advanced insights and a chance for marketers to understand their consumer preferences on an intimate level, you better be playing in the data sandbox. Brand experts share how to effectively – and efficiently -- harness the opportunities data offers.

11:15-11:40am
No Banking, No Apps, No Advertising, No Problem: How Eaze Uses Data to Reach Cannabis Consumers in America’s Most Challenging Market
Interactive Breakout Room 2
Sheena Shiravi
Senior Director, Marketing, Eaze
Josh Sternberg
Media and Tech Editor, Adweek
11:45-12:10pm
How Calm Used Digital Tactics to Master TV Advertising
Interactive Breakout Room 2

In this session, you’ll learn how Calm used TV advertising as part of their marketing mix to become the No. 1 Mental Fitness App, with over 70 million downloads. We’ll share their journey working with Tatari, from using data & analytics to drive customer acquisition, finding audiences at scale, and ultimately launching a large-scale brand campaign featuring NBA star LeBron James.

Erin Hassey
Senior Director, User Acquisition, Calm
Andy Schonfeld
Vice President, Client Services, Tatari
12:15-12:40pm
Purpose, Brand and Growth - Fact or Fad 
Interactive Breakout Room 2

The proliferation of data and technology has made the modern consumer more powerful and in-control than ever before. Brands have to work harder than ever to gain consumer loyalty. This requires marketers to build brands that are authentic, purpose driven and converge science, technology and storytelling. How do you meet these requirements to drive tangible business growth and outcomes? Join Mayur Gupta, CMO of Freshly as he helps to solve the balancing act.

Mayur Gupta
Chief Marketing Officer, Freshly
Experiential Tactics: How to Capitalize Outside of Campaigns
Interactive Breakout Room 3

Gone are the days of garden variety marketing plan. Surviving in today’s competitive landscape requires real-time experiences that bring the brand to life. How do you engage consumers on a whole other level, while staying true to the brand? Hear from the pros on how to break through.

11:15-11:40am
Setting New Standards: How The Glenlivet is Breaking Traditions within the Single Malt Scotch Space in 2020
Interactive Breakout Room 3

In a category with little change since 1800’s, how are single malt scotch whisky brands standing out from the crowded liquor industry to recruit today’s consumers? The road to success may seem steep, but engaging with consumers in an authentic way by breaking conventions through strategic partnerships has helped The Glenlivet appeal to a wider set of consumers. Join this session to learn how The Glenlivet has been setting new standards since 1824 with its ground breaking fashion partnerships, innovative expressions and reinvented cocktail strategies.  

Shefali Murdia
Engagement Director of the Scotch, Whisky, and Gin Portfolio, Pernod Ricard
Ian Zelaya
Experiential Reporter, Adweek
11:45-12:10pm
Optimizing With AI: How to Level Up Your Content Strategy in 2020
Interactive Breakout Room 3

Engaging content is essential to a challenger brand finding success with today’s visually-inclined consumers, but many marketers are not optimizing their social channels to the same level that they do for more traditional funnels. Learn from Dash Hudson and ColourPop Cosmetics how savvy brands can leverage rich data and AI to create a data-backed creative strategy that performs, and converts.

Michelle Belcic
Vice President of Brand Strategy, Dash Hudson
Jordynn Wynn
Marketing Director, ColourPop Cosmetics
12:15-12:40pm
Building Brand and Community Through Experiences 
Interactive Breakout Room 3

Today’s consumers have more options at their fingertips when shopping than ever before, and it’s critical for brands to stand out. Glossier, the digital-first beauty company, has spent the last five years building a generation-defining and instantly recognizable brand in collaboration with its community. Hear from Glossier’s Creative Director on how the company continues to innovate and bring new experiences to life for its customers, while staying true to what makes Glossier, Glossier.

Marie Suter
Creative Director, Glossier
Diana Pearl
Deputy Editor, Brands, Adweek
12:40-1:40pm
Lunch
With Purpose in Mind: Challenges and Opportunities of Brands That Live by Values They Preach
Interactive Breakout Room 1

Brand marketers are quickly learning that embracing social issues or a purpose can drive consumer loyalty and generate sales. How do you align your brand’s core values to help drive ROI? How do you reflect the values you preach? Prepare for enlightenment in this track.

1:40-2:05pm
Scaling with Purpose - Empowering the Up-and-Coming with the Tools of Wealth-Making
Interactive Breakout Room 1

Companies are putting their values front and center to attract new customers, but how do they know if it’s working? Learn how Acorns is using a deep commitment to its company mission and values to drive the fastest-growing financial wellness system in the nation and empower a new generation of investors. 

Noah Kerner
Chief Executive Officer, Acorns
Lisa Lacy
Reporter, Adweek
2:10-2:35pm
The 5 Keys to Challenger Impact
Interactive Breakout Room 1

When a brand lives its authentic purpose it can create the biggest impact for its employees, customers and the world. The key is to embrace their challenger spirit and live it in everything they do. Join David Angelo, founder and creative chairman of David&Goliath as he shares his singular journey as a challenger, the undeniable impact his 20-year challenger agency has made for the ultimate challenger brand, Kia, and the secret to igniting the challenger spirit in brands to create unlimited impact.

David Angelo
Founder and Chairman, David & Goliath
2:40-3:05pm
How To Harness A Brand’s Power To Inspire Positive Consumer Behaviors
Interactive Breakout Room 1

Consumers are increasingly shopping more mindfully, with environmental issues and sustainability driving purchasing decisions. Learn how Everlane harnesses educational storytelling, through sustainable product launches and initiatives such as its Black Friday Fund, to empower consumers to make more sustainable purchases and ultimately inspire industry-wide change. 

Franchesca Hashim
Brand Marketing Director, Everlane
Diana Pearl
Deputy Editor, Brands, Adweek
Emerging Technology: The Impact on Marketing Today and Tomorrow
Interactive Breakout Room 2

VR, AR, MR, XR: The future is now, and marketers are experimenting with myriad applications of emerging technology. How do they drive engagement? What are the best practices?  Learn about real-world examples of this brave new tech.

1:40-2:05pm
Reaching Consumers in a Multiplatform World
Interactive Breakout Room 2

In 2020, brands will continue to seek an edge while competing for the attention of consumers in a disruptive landscape. But how can a brand lean on new tech and research as a sustained competitive advantage from Day 1? Learn how Fandango, the ultimate digital network for all things movies, is leveraging technology and consumer insights to reach consumers throughout the entire entertainment lifecycle.

Lori Pantel
Chief Marketing Officer, Fandango
Patrick Kulp
Emerging Tech Reporter, Adweek
2:10-2:35pm
How the Content Gap is Killing Brands
Interactive Breakout Room 2

The demand for content is greater than ever. Brands are feeling the effects of the consumer requirement, while fighting with smaller budgets and workplaces. The result? A growing content gap that is killing brands. Join this session to learn how to jump out of the format race and start creating at the speed of culture.

Eli Chapman
Senior Vice President of Strategy, Celtra
2:40-3:05pm
Community Building Through Restaurant Discovery
Interactive Breakout Room 2

How have The Infatuation and Zagat dominated the restaurant space? Chris Stang, co-founder and CEO, sits down with Adweek to discuss how to excite and entice your audience through a unique platform and approach.

Chris Stang
Co-founder and Chief Executive Officer, The Infatuation. Chief Executive Officer, Zagat
Sara Jerde
Publishing Editor, Adweek
The Art of Storytelling: Marketers Share Their Big Creative Wins and Missed Opportunities
Interactive Breakout Room 2

Marketing begins and ends with clearly articulating a brand’s narrative. Storytelling evokes an emotional response, which drives consumers purchases. Join this track to hear best practices, preferable platforms and the best channels to tell your brand story.

1:40-2:05pm
Customer Experience-Led Storytelling: They Say It Best 
Interactive Breakout Room 3

Customer experience-led storytelling enables brands to develop a deeper connection with their audiences. By communicating through customer stories, Mack Weldon is better crystallizing their brand and how their product fits into their customers’ daily lives. Join Mack Weldon’s VP of Brand Marketing as she shares their recent wins, challenges and opportunities in leveraging customer experience-led storytelling to build awareness and grow the brand.

Nicole Williams
Vice President, Brand Marketing, Mack Weldon
Jameson Fleming
Chief of Staff, Adweek
2:10-2:35pm
Agile Storytelling on YouTube
Interactive Breakout Room 3

Picture a YouTuber vlogging on her phone camera, selfie-style. It's raw, authentic. Can an ad do this? Sometimes, sometimes not. One thing’s for certain though – video storytelling is becoming more lightweight and agile, allowing brands to find their voice more quickly and easily. Join this session to learn why brands have more permission than ever to speak directly and personally, and decode the anatomy of YouTube ads that achieve authenticity without the requisite production polish.

Scott Wedemeyer
Global Creative Lead, YouTube
3:05-3:30pm
Networking Coffee Break

Presented by Argonaut

3:30-3:50pm
Mr. Mucus on Fleek
Main Stage

Youths today demand authenticity. Brands that are ‘on fleek’ when marketing to younger consumers are those that are prioritizing long-term loyalty over immediate sales. Join this session to hear how Reckitt Benckiser’s iconic Mr Mucus gained 2 billion views and thousands of brand ambassadors via TikTok - the platform’s most engaging campaign to date.

Blake Chandlee
Vice President, Global Business Solutions, TikTok
Cynthia Chen
General Manager and President, Consumer Health & Wellness, Reckitt Benckiser
3:55-4:15pm
Building Iconic Brands in a Cluttered, Controversial Marketplace
Main Stage

Despite federal prohibition, the cannabis industry has exploded across the US, with entrepreneurs, celebrities, and investors riding the waves of the green rush and new brands joining the marketplace every day.  So how do you build an iconic brand that breaks away from the pack and can stand the test of time?  Join Lee Applbaum, CMO of Parallel, a leading global cannabis company, and former Global Chief Marketing Officer of Patron Tequila and Grey Goose Vodka, as he discusses what it takes to build brands with longevity, purpose, relevancy, and differentiation across a dynamic and challenging industry landscape. 

Lee Applbaum
Chief Marketing Officer, Parallel
Jeff Litvack
Chief Executive Officer, Adweek
4:20-4:40pm
Unleashing the Power of Performance Marketing: How D2C Brands Can Stand out
Main Stage

Rakuten Advertising Managing Director Julie Van Ullen will unveil proprietary data from an exclusive consumer study on the browsing and buying habits of the direct to consumer (D2C) shopper.  Using these insights, Julie will discuss how brands can optimize their digital advertising campaigns and leverage affiliate marketing, a performance-driven channel, to find new customers and increase conversions.

Julie Van Ullen
Managing Director, US, Rakuten Marketing
4:45-5:05pm
Charlamagne tha God in Conversation
Main Stage

Charlamagne tha God leads a growing media empire, which includes a nationally syndicated radio show that's become a mandatory destination for brands, celebrities and political candidates looking to promote their products and platforms. Join this session as Charlamagne sits down with Adweek to discuss how radio remains an important medium for building a strong brand, and the power of influence and the art of creating and leveraging your personal brand.

Charlamagne tha God
Media Mogul, Bestselling Author
Danny Wright
Chief Brand Officer, Adweek
5:15-6:15pm
Networking Cocktail Reception

Presented by David&Goliath

8:00-9:00am
Breakfast
9:00-9:10am
Opening Remarks
Main Stage
Jeff Litvack
Chief Executive Officer, Adweek
Danny Wright
Chief Brand Officer, Adweek
9:10-9:30am
Creating a Trailblazing Wellness Brand
Main Stage

Recent store closures have forced many brands and retailers to learn, the hard way, the cost of ignoring customer needs and shopping trends. Brands like Goop – which began in Gwyneth Paltrow’s kitchen as a homespun newsletter – are bucking that trend by not only listening to their customer, but curating and creating content, products and ecommerce and retail experiences tailored specifically for them. Learn from Elise Loehnen, Goop’s Chief Content Officer, how the trailblazing wellness brand has turned goop into gold.

Elise Loehnen
Chief Content Officer, goop 
Diana Pearl
Deputy Editor, Brands, Adweek
9:35-9:55am
The Power of Influence
Main Stage

Actress and social media powerhouse Shay Mitchell joins Adweek to discuss entrepreneurship and starting her company BÉIS. How has the travel and lifestyle brand become a profitable and growing startup since launching in 2018?  Shay and BÉIS president, Adeela, reveal the tips, tricks of influence and how to inspire 27 million followers with passion.

Adeela Hussain Johnson
President, BÉIS
Shay Mitchell
Founder and Chief Brand Officer, BÉIS
Ko Im
Departments Editor, Adweek
10:00-10:20am
Open Your Ears: The Audio Revolution is Here
Main Stage
Julie Clark
Global Head of Advertising Revenue Innovation, Spotify
10:25-10:45am
Finding a Unicorn: What the Most Successful DTC Brands Have in Common
Main Stage

Lerer Hippeau has made the earliest bets on some of the most impressive DTC brands that exist today (Allbirds, Glossier, Casper, Warby Parker, Everlane, etc.) Managing Partner, Ben Lerer sits down with Adweek to discuss what these companies did right, how to attract investors and what the future of DTC and retail holds. 

Ben Lerer
Managing Partner, Lerer Hippeau
Stephanie Paterik
Executive Editor, Adweek
10:45-11:15am
Networking Coffee Break

Presented by Argonaut

TV of Tomorrow: How Brands Are Leveraging New Channels to Connect With Consumers
Interactive Breakout Room 2

The convergence of TV and digital has meant a rapid change of viewing habits and advertising spend. With cord cutters and cord-nevers at an all-time high, the OTT space offers new opportunities to better target and measure consumers. Learn best practices for how to successfully navigate this new connected reality.

11:15-11:40am
Why Traditional Channels Work for Non-Traditional Brands
Interactive Breakout Room 2

Brooklinen has experienced tremendous growth through the years with a digitally-led approach to marketing. Join Justin Lapidus, VP of Growth Marketing & Digital Products as he discusses when, why and how the brand has folded TV into the marketing mix.

Justin Lapidus
Vice President of Growth Marketing and Digital Products, Brooklinen
Ann-Marie Alcántara
Retail Reporter, Adweek
11:45-12:10pm
How Brands Are Leveraging New Channels to Connect with Consumers
Interactive Breakout Room 2

No better phenomenon represents the convergence of traditional and digital than consumer shift to Streaming. As the trend continues, Cord-Cutters have given birth to Cord-Nevers. Join Tim Natividad, Head of Performance Advertising for Roku, # 1 TV streaming platform in the U.S and the #1 licensed TV OS in North America, for a discussion centered around the new role the Living Room TV plays in a consumer’s pathway to purchase. 

Tim Natividad
Head of Performance Advertising, Roku
12:15-12:40pm
Digital Disruption
Interactive Breakout Room 2

The convergence of TV and digital has meant a rapid change of viewing habits and advertising spend. Join John Sheldon, CMO of SmileDirectClub as he shares insights and takeaways on SmileDirectClub’s successful use of connected TV in its advertising and marketing effects resulting in customer acquisition.  

John Sheldon
Chief Marketing Officer, SmileDirectClub
Kelsey Sutton
Streaming Editor, Adweek
Retail Therapy: Ecommerce Best Practices and the Rebirth of Brick and Mortar
Interactive Breakout Room 3

Warnings of a retail apocalypse may be premature. Like all industries affected by digital disruption, retailers must evolve or die. Hear how to engage the modern shopper with a frictionless CX strategy.

11:15-11:40am
How Rental Fits Within the Retail Landscape
Interactive Breakout Room 3

As the retail landscape continues to change and consumers explore other ways to build out wardrobes more sustainably and affordably, rental has taken center stage. Nuuly, the monthly rental subscription service from URBN, provides options for consumers to both expand on staple pieces and experiment with trends, and enables them to purchase what they really love redefining the way that rental and retail interact.

Kim Gallagher
Director of Marketing and Customer Success, Nuuly
Diana Pearl
Deputy Editor, Brands, Adweek
11:45-12:10pm
How to Succeed in Social Advertising - Unifying Creative and Performance Teams
Interactive Breakout Room 3

Constant frustration around social advertising is usually the result of spending too much time on the wrong things. We have seen a shift towards brands unifying creative and performance teams - and it’s working! Through $2.5B of social ad spend in 2019 we have identified three ways these two teams can make their work more efficient and impactful.

Sharon Romang
Art Director, Smartly.io
Jose M Sánchez
Head of Creative Studio, Smartly.io
12:15-12:40pm
Retail's Tipping Point! 
Interactive Breakout Room 3

The rules for success in retail are changing beyond all recognition - and fast! Universal Standard’s Co-Founder and Chief Creative Officer Alex Waldman joins Adweek to discuss how the brand has reimagined the retail model to make fashion more inclusive, created unprecedented access for women, and become a culture leader bringing about a ’new normal'. 

Alexandra Waldman
Co-Founder and Chief Creative Officer, Universal Standard
Diana Pearl
Deputy Editor, Brands, Adweek
12:40-1:40pm
Lunch
Voices Carry: The Customer Conversation in the Age of AI and Personalization
Interactive Breakout Room 1

AI capabilities are expanding and enhancing marketing efforts well beyond our imagination. Learn how AI can help optimize performance, assist in ad creation and improve the customer experience.

1:40-2:05pm
Ads Automation is Coming for Our Jobs. Again
Interactive Breakout Room 1

The fear of automation is very real, but is it realistic? Join this session to learn how Hopper has succeeded in competing with legacy brands and larger budgets. Learn the importance of mobile and retention strategies and how to reach consumers at specific touchpoints. 

Simon Lejeune
Director of User Acquisition, Hopper
2:10-2:35pm
Leveraging AI to Know and Retain your Mobile Users 
Interactive Breakout Room 1

The largest problem – and opportunity – for Mobile Apps is retaining users. The latest studies reveal that 90% of users abandon a mobile app within 90 days. Join CleverTap to learn how to leverage Artificial Intelligence and Machine Learning to engage your users with the relevant messaging that drives action, and results in dramatically increased retention. Come prepared to be shown valuable techniques and real examples being used by the world’s fastest growing brands. 

Steven Shapiro
Vice President of Marketing, Americas, CleverTap
2:40-3:05pm
Rich in Data: Leveraging AI to Create Personalized Experiences
Interactive Breakout Room 1

The packaged food industry represents one of the last categories to embrace the DTC model. Ben McKean, the CEO and Founder of personalized grocery service, Hungryroot sits down with AdWeek to discuss how Hungryroot's platform is leveraging AI to maximize customer feedback, personalized experiences and product discovery.

Ben McKean
Founder and Chief Executive Officer, Hungryroot
Lisa Lacy
Reporter, Adweek
Sustainably Sourced: The Rise of Ethically Produced Products and Services
Interactive Breakout Room 2

Today’s consumer is more focused on the sourcing of what they consume and what they wear. In fact, shoppers are more likely to purchase from a brand that takes a stand on social issues. How can your brand leverage its social purpose authentically? Speakers share their keys to a sustainable strategy.

1:40-2:05pm
Beyond the Greenwashing: Building a Brand from the Ground Up 
Interactive Breakout Room 2

Rarely do marketers get the opportunity to shape a brand, its values and culture from the ground up. Sustainable Bioproducts’ CMO Karuna Rawal joins Adweek to share the brand building journey of her team. Learn what it takes to build a brand from a blank sheet of paper and ensure it is authentic, sustainable and distinguished amongst a crowded and competitive landscape. 

Karuna Rawal
Chief Marketing Officer, Sustainable Bioproducts
Robert Klara
Senior Editor, Adweek
2:10-2:35pm
Posting with a Purpose
Interactive Breakout Room 2

Join Joanna Cronk, Managing Director of Whalar, US as she explores the creative work behind Burt’s Bees product-free, purpose-driven “World Earth Month” campaign, #Forcefornature. Learn how brands can effectively work alongside digital advocates to deepen their sustainable message through highly creative and engaging social content.

Megan Owsik
Vice President, Brand Partnerships, Whalar
Are You Experienced?: Successful CX, UX Strategies to Amaze and Delight Your Customers
Interactive Breakout Room 3

How brands engage with consumers will determine not only an intention to buy but also a return trip. How can you ensure your user experience aligns with customers’ needs? Hear from the pros on how to improve your brand experience and drive ROI.

1:40-2:05pm
How ClassPass Flexes Their Lifecycle Marketing Muscles 
Interactive Breakout Room 3

Join Zach Apter, Chief Commercial Officer, to learn how ClassPass approaches lifecycle marketing. Discover what CX and marketing techniques are most effective, and learn how ClassPass keeps its customers active around the globe. 

Zach Apter
Chief Commercial Officer, ClassPass
2:10-2:35pm
Glamsquad
Interactive Breakout Room 3
Amy Shecter
Chief Executive Officer, Glamsquad
Ko Im
Departments Editor, Adweek
2:40-3:05pm
Designed to be Deleted: The Importance of Valuing People Over Profit
Interactive Breakout Room 3

In today’s competitive marketplace where everyone is vying for consumer attention, encouraging your users to dump your app may sound like a bad business plan – but Hinge, the fastest growing dating app in the US is focused on one thing: getting their members off the app and out on great dates. Hear from Nathan Roth, Chief Marketing Officer, on why user success means business success in the long term.

Nathan Roth
Chief Marketing Officer, Hinge
Sara Jerde
Publishing Editor, Adweek
3:05-3:30pm
Networking Coffee Break

Presented by Argonaut

3:30-3:50pm
How Rock the Vote Engages the Next Generation of Young Voters
Main Stage

Join Rock the Vote's President and Executive Director Carolyn DeWitt for a conversation on how Rock the Vote has navigated the ever-changing worlds of technology, culture, and celebrity to remain effective in activating America's young people. Plus, learn why it is more important than ever for brands to engage in our civic process and how to get started. 

Carolyn DeWitt
President and Executive Director, Rock the Vote
Lisa Granatstein
Editor, Senior Vice President, Programming, Adweek
3:55-4:15pm
Podcasting: The Future of Audio and Influencer Marketing
Main Stage

In this fireside chat with Zappos’ “Head of Brand Aura and Director of Brand Experience,” Tyler Williams, will explore how the company’s obsession with customer service and guiding philosophy of directing money to cause-for-good marketing has driven revenue and unconventional business practices.

Blayne Smith
Associate Director, Acquisition, Policygenius
Marshall Williams
Chief Executive Officer, Ad Results Media
4:20-4:40pm
Time in Conversation
Keith Grossman
President, Time Inc.
Josh Sternberg
Media and Tech Editor, Adweek
4:45-5:05pm
Keeping it Real: Translating your Brand Through Social Media, Partnerships and Celebrity
Main Stage
DJ Khaled
DJ, Mogul and Entrepreneur
Danny Wright
Chief Brand Officer, Adweek
5:10-5:30pm
Adweek's Retail Awards
Main Stage

The second annual Challenger Brands summit will culminate in the Adweek Retail Awards, honoring the industry’s most innovative and exciting brands and vendors. The awards will be presented from the main stage, after which we will gather for a celebratory cocktail reception.

Presented by Reckitt Benckiser

5:30-6:30pm
Networking Cocktail Reception

Join Adweek and Retail Award recipients for a celebratory cocktail hour.

Presented by Reckitt Benckiser

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Room Block Availability: March 2-7, 2020

Rate: $125.00 + tax

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Room Block Cut-off Date: February 3, 2020

 

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Rate: $169.00 + tax

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Room Block Cut-off Date: February 10, 2020

 

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Room Block Availability: March 2-6, 2020

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Room Block Cut-off Date: February 21, 2020

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