3 Types of Brands2 Days of Discovery Challenger The latest wave of upstarts, breaking rules and tapping into new technology and strategies to win over consumers Incumbent First-gen disruptors that broke new ground by offering consumers not just what they wanted, but also what they needed Establishment Legacy brands that grew through the traditional route and are now infusing their strategies with the new DTC paradigm3 Types of Brands2 Days of DiscoverySpace is limitedSave your seat todayWhenMarch 4th-5th, 2020WhereNew York, NYWhyExplore the Future of BrandsWho750+ Executives and Leaders AboutFeatured SpeakersTracksAgendaWhat Attendees Say2019 AttendeesPassesPartnersVenueContact MENU In an ever-shifting brand landscape innovation, agility and consumer insights can make or break a brand's success, regardless of whether its established or a challenger. Join Adweek for the second-annual Challenger Brands summit to gain insights from the world’s most disruptive and legendary brands who are succeeding in our rapidly evolving world and competitive landscape. Through the lens of challenger brands, we’ll explore 12 top-of-mind topics impacting the brand marketing ecosystem from ecommerce to live marketing to UX – and beyond. Hear from Past Attendees Insights from 2019 Speakers Prices increase in Days Hours Minutes SecondsAttendFeatured Speakers AttendTracksAgenda March 4 March 5 8:00-9:00amRegistration and Breakfast 9:00amOpening Remarks 9:10-9:30amMain Stage Session 9:35-9:55amMain Stage Session 10:00-10:20amMain Stage Session 10:25-10:45amMain Stage Session 10:45-11:15amNetworking Coffee Break 11:15am-12:40pmInteractive Breakout SessionsThis Brand Is Gucci: How to Slay a Gen Z CampaignThe new kids on the block will shortly account for a strong majority of the world’s purchasing power. Who are they? What influences their shopping habits? And what are the most affect ways to engage with them? Join this track to learn more.The Data Debate: Is There Such a Thing as Too Much Data?Data is king in this era of unprecedented technological change. Offering advanced insights and a chance for marketers to understand their consumer preferences on an intimate level, you better be playing in the data sandbox. Brand experts share how to effectively – and efficiently -- harness the opportunities data offers.Mayur GuptaChief Marketing Officer, FreshlyExperience Economy: How to Capitalize on the New Currency of Live MarketingGone are the days of garden variety marketing plan. Surviving in today’s competitive landscape requires real-time experiences that bring the brand to life. How do you engage consumers on a whole other level, while staying true to the brand? Hear from the pros on how to break through. 12:40-1:40pmLunch 1:40-3:05pmInteractive Breakout SessionsWith Purpose in Mind: Challenges and Opportunities of Brands That Live by Values They PreachBrand marketers are quickly learning that embracing social issues or a purpose can drive consumer loyalty and generate sales. How do you align your brand’s core values to help drive ROI? How do you reflect the values you preach? Prepare for enlightenment in this track.Noah KernerChief Executive Officer, AcornsImmersive Technology: The Impact on Marketing Today and TomorrowVR, AR, MR, XR: The future is now, and marketers are experimenting with myriad applications of immersive technology. How do they drive engagement? What are the best practices? Learn about real-world examples of this brave new tech.The Art of Storytelling: Marketers Share Their Big Creative Wins and Missed OpportunitiesMarketing begins and ends with clearly articulating a brand’s narrative. Storytelling evokes an emotional response, which drives consumers purchases. Join this track to hear best practices, preferable platforms and the best channels to tell your brand story.Melissa WatersChief Marketing Officer, hims/hers 3:05-3:30pmNetworking Coffee Break 3:30-3:50pmMain Stage Session 3:55-4:15pmMain Stage Session 4:20-4:40pmMain Stage Session 4:45-5:05pmMain Stage Session 5:30-7:30pmNetworking Cocktail Reception and Retail Awards Ceremony 8:00-9:00amBreakfast 9:10-9:30amMain Stage Session 9:35-9:55amMain Stage Session 10:00-10:20amMain Stage Session 10:25-10:45amParallel in ConversationLee ApplbaumChief Marketing Officer, Parallel 10:45-11:15amNetworking Coffee Break 11:15am-12:40pmInteractive Breakout SessionsAre You for Real?: The Opportunities and Costs of Influencer MarketingTraditional advertising continues to be overshadowed by the persuasive power of influencer marketing. But it’s not always a slam dunk. Hear how to kickstart your influencer strategy through developing personalized and creative campaigns that drive brand awareness.TV of Tomorrow: How Brands Are Leveraging New Channels to Connect With ConsumersThe convergence of TV and digital has meant a rapid change of viewing habits and advertising spend. With cord cutters and cord-nevers at an all-time high, the OTT space offers new opportunities to better target and measure consumers. Learn best practices for how to successfully navigate this new connected reality.John SheldonChief Marketing Officer, SmileDirectClubRetail Therapy: Ecommerce Best Practices and the Rebirth of Brick and MortarWarnings of a retail apocalypse may be premature. Like all industries affected by digital disruption, retailers must evolve or die. Hear how to engage the modern shopper with a frictionless CX strategy.Adam PetrickGlobal Director of Brand and Marketing, PUMA 12:40-1:40pmLunch 1:40-3:05pmInteractive Breakout SessionsVoices Carry: The Customer Conversation in the Age of AI and PersonalizationAI capabilities are expanding and enhancing marketing efforts well beyond our imagination. Learn how AI can help optimize performance, assist in ad creation and improve the customer experience.Simon LejeuneDirector of User Acquisition, HopperSustainably Sourced: The Rise of Ethically Produced Products and ServicesToday’s consumer is more focused on the sourcing of their what they consume and what they wear. In fact, shoppers are more likely to purchase from a brand that takes a stand on social issues. How can your brand leverage its social purpose authentically? Speakers share their keys to a sustainable strategy.Karuna RawalChief Marketing Officer, Sustainable BioproductsAre You Experienced?: Successful CX, UX Strategies to Amaze and Delight Your CustomersHow brands engage with consumers will determine not only an intention to buy but also a return trip. How can you ensure your user experience aligns with customers’ needs? Hear from the pros on how to improve your brand experience and drive ROI. 3:05-3:30pmNetworking Coffee Break 3:30-3:50pmRock the Vote in ConversationCarolyn DeWittPresident and Executive Director, Rock the Vote 3:55-4:15pmMain Stage Session 4:20-4:40pmMain Stage Session 4:45-5:05pmMain Stage Session AttendWhat Attendees Say 2019 Attendees IncludedPrices increase in Days Hours Minutes Seconds AttendPassesPartnersPresenting PartnersSupporting PartnersVenueConvene NYC225 Liberty StreetNew York, NY 10281Contact Please leave this field empty.Inquiry Type* ---SponsorSpeakerGeneralFirst Name* Last Name* Work Email* Company* Business Type* ---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level / Seniority* ---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function* ---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Job Title* How can we help you? 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