VidMob appoints Mainardo de Nardis as Executive Chairman
Investor, Board Member and Global Agency Executive Brings Leadership and Experience to Shape Growth Strategy
VidMob, the leading AI creative performance platform today announced the recent appointment of Mainardo de Nardis. In this leadership role, de Nardis will support the executive team in setting the company’s growth strategy. An acclaimed global agency leader, Mainardo de Nardis also brings deep and relevant experience that will support VidMob’s strategic agency relationships.
de Nardis is an investor, Board Member and advisor to a number of innovative private companies. He has served on the Board of Directors for VidMob for three years. Previously, de Nardis was a successful advertising agency executive, serving from NY and previously in London as Executive Vice Chairman of Omnicom Media Group, CEO of OMD Worldwide and CEO Worldwide of Aegis Media and MEC Global among a number of industry-shaping roles.
de Nardis will be an active and hands-on member of the leadership team, working closely with key clients and partners to deliver creative data solutions for the world’s largest agencies and their brand clients.
Commenting on the announcement, Mainardo de Nardis said: “VidMob is leading the evolution of creativity in advertising, harnessing the power of data, artificial intelligence, and cutting-edge technology, to drive business results and growth. I’m excited to take on a more active role as we focus on bringing scalable solutions to major global agencies and brands. Already we’re seeing tremendous traction with leading brands fully embracing the power of creative performance to drive growth.”
CEO and Co-Founder Alex Collmer said: “I am thrilled to welcome Mainardo to our executive team. He is an entrepreneur and global agency visionary that deeply understands the value of AI and data in the creative process. His agency leadership experience unlocks new opportunities for VidMob in our next stage of growth, which is focused on a technology platform that can transform the way brands think about their creative performance.”
About VidMob
VidMob is the leading AI creative performance platform that uses creative data to help marketers make decisions that improve media, brand and business outcomes. With unmatched AI & ML technology and the most connections to the world’s leading digital channels like Google, Meta, Amazon Ads, TikTok, LinkedIn, Twitter, Snap, Pinterest, Hulu and Reddit, VidMob delivers powerful creative analytics that result in meaningful business impact. Clients can effectively measure creative quality, and learn their brand’s best practices in an end-to-end platform to get the most out of their media spend.
VidMob is a mission-driven organization, donating over 1% annually to VidMob Gives, a 501c3 committed to giving back to our communities through service work, donations, and the development of pro bono creative for nonprofits.
