As Virtual and Physical Merge, Roblox Helps Brands Tap Into Young People

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Roblox, the online platform founded in 2004, is one of the digital services that benefited from the pandemic, as reams of people, limited from gathering in person, replicated those experiences online. 

According to the platform’s first chief marketing officer Barbara Messing, who joined the Adweek Challenger Brands stage this week, 37 million people use the platform each day across 180 countries. 

Of those, 44% are over 13 years old. But the fastest-growing segment is between 17- and 24-year-olds, with nearly half identifying as female.



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