How Jennifer Garner Helped Shape the Purpose of Once Upon a Farm

Adweek's Challenger Brands cover star is out to make nutritious kid food available to all

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For Jennifer Garner, joining an organic kid food brand in 2017 wasn’t just about finding a product she was passionate about—it was about being able to influence the direction of the companies she partnered with.

“I enjoy the role of being a spokesperson or an ambassador for a company that I’m passionate about, but I started to realize that I wanted to be in just more conversations.

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