Challenger Brands

Chance the Rapper on Authentic Brand Deals and Optimizing Virtual Concerts

Since his first Kit Kat ad, the artist has taken a hands-on approach to partnerships

chance the rapper smiling on a zoom call
Chance the Rapper spoke with Adweek during Challenger Brands 2021.Courtesy Adweek
By Kathryn Lundstrom

February 24, 2021

At 27-years-old with three Grammy awards and five more nominations under his belt, Chance the Rapper exudes an air of happy normality—like he’s just this nice, regular guy who loves his wife, loves his city and also happens to be a rapper.

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's senior news reporter based in Austin.

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