Challenger Brands

The McBride Sisters Built a Wine Brand in Their Own Way

'The greatest function of diversity is innovation'

McBride Sisters Collection is the largest Black-owned wine company in the U.S. Adweek

By Paul Hiebert

February 23, 2021

The fact that McBride Sisters Collection, a wine company founded in 2005, has achieved success is unlikely for a few reasons.

Paul Hiebert
@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
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