How Nicole Richie Found House of Harlow’s True Customers

The creative director talks going from department stores to ecommerce

nicole richie
Nicole Richie likens building a brand to building a world. Adweek

When Nicole Richie debuted her House of Harlow fashion brand in 2008, the focus was on being “everywhere.” Now, the creative director and actress has scaled back and leaned into ecommerce to reach her actual customer.

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@MollieCahillane Mollie.Cahillane@adweek.com Mollie is Adweek's reporter covering the business of connected TV.
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