Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
When Nicole Richie debuted her House of Harlow fashion brand in 2008, the focus was on being “everywhere.” Now, the creative director and actress has scaled back and leaned into ecommerce to reach her actual customer.
The brand started as a wholesale-driven business when Richie was in her 20s. “I was so young, and I haven’t always had the best partners,” she said at Adweek’s Challenger
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