How Nicole Richie Found House of Harlow's True Customers

The creative director talks going from department stores to ecommerce

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

When Nicole Richie debuted her House of Harlow fashion brand in 2008, the focus was on being “everywhere.” Now, the creative director and actress has scaled back and leaned into ecommerce to reach her actual customer.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in