It’s a World of ‘Earbud Moments.’ Are Marketers Listening?

India's popular JioSaavn streaming service says advertisers need to prioritize 'sonic real estate'

More than 70% of our time is spent in situations where we can't look at screens, per JioSaavn. Getty Images

Indian audio streaming service JioSaavn has seen tremendous growth in recent years after going beyond its initial Bollywood focus and expanding into original content, but the company says there’s still huge room for expansion.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."