Celebrities Rally Support for Asian Restaurants With #TakeOutHate Campaign

As Chinese eateries close at double the rate of others, MSG maker Ajinomoto takes advocacy role

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There’s never been a better time to stuff your face with fried rice, chow mein and spring rolls. In addition to jumping on a the popular quarantine trend of carb loading, you just might be throwing a lifeline to a Chinese restaurant in your area.

That’s the message from a celebrity-driven, brand-backed campaign called #TakeOutHate that addresses racism head-on and urges support for local Asian-owned businesses that have been especially hard hit during the pandemic.

Stats show that Chinese restaurants are closing at double the rate of other foodservice venues, “facing an unfair backlash,” according to Womply research.



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