Life in Quarantine Striking Just the Right Tone, Bose Sends a Message to Your Noisy Neighbors in Quarantine The ad for noise-canceling headphones is relatable and kind-heartedBy Sara Spary|May 19, 2020Some neighbors sing. Some keep juicers going constantly. Some practice accordion.Wunderman Dubai/BoseShare By Sara Spary|May 19, 2020Share Whether you live in an apartment in a towering block or have a home with a garden, chances are good that you’ve been disturbed by noisy neighbors at some point during the Covid-19 lockdown (usually, it seems, when you’re on an important work call).Bose captures the realities of living in close proximity to others in a new black-and-white spot by Wunderman Thompson Dubai. The ad is running in the U.S., Europe, Australia and New Zealand.Called, “Dear Neighbor,” the spot charts the realities of living next to people who sing karaoke, vacuum after midnight, DJ, and listen to war movies with explosive surround sound. But the ribbing is offered in a good-natured way that veers in a more positive direction than you might expect. “Dear neighbor,” the narrator says in closing, “I just want to say I’m glad to hear you’re OK.”CREDITS: Agency: Wunderman Thompson Dubai Executive creative director: Pablo Maldonado Senior copywriter: Waleed Bachnak Senior art director: Saymon Souza Medeiros Head of strategy: Álvaro Bretel Senior account director: Irmak Aktas Senior account executive: Haya Jaouni Motion designer: Soheil Magdi / Valerie Pinto Client: Taha Hameeduddin / Marissa Curcuru Music and sound: Vox Haus Production house: Asteroide Director: Thiago Prestes Producer: Guilherme Biglia DOP: Leonardo Silva Art director: Camila Kogut Editor: Thiago Prestes Post: Julio Modesti Grading: Tiago Gavassi Drone: Everton Isidro. Adweek Adweek