Striking Just the Right Tone, Bose Sends a Message to Your Noisy Neighbors in Quarantine

The ad for noise-canceling headphones is relatable and kind-hearted

Some neighbors sing. Some keep juicers going constantly. Some practice accordion. Wunderman Dubai/Bose

Whether you live in an apartment in a towering block or have a home with a garden, chances are good that you’ve been disturbed by noisy neighbors at some point during the Covid-19 lockdown (usually, it seems, when you’re on an important work call).

Bose captures the realities of living in close proximity to others in a new black-and-white spot by Wunderman Thompson Dubai. The ad is running in the U.S., Europe, Australia and New Zealand.

Called, “Dear Neighbor,” the spot charts the realities of living next to people who sing karaoke, vacuum after midnight, DJ, and listen to war movies with explosive surround sound. But the ribbing is offered in a good-natured way that veers in a more positive direction than you might expect.

“Dear neighbor,” the narrator says in closing, “I just want to say I’m glad to hear you’re OK.”

Agency: Wunderman Thompson Dubai
Executive creative director: Pablo Maldonado
Senior copywriter: Waleed Bachnak
Senior art director: Saymon Souza Medeiros
Head of strategy: Álvaro Bretel
Senior account director: Irmak Aktas
Senior account executive: Haya Jaouni
Motion designer: Soheil Magdi / Valerie Pinto
Client: Taha Hameeduddin / Marissa Curcuru
Music and sound: Vox Haus
Production house: Asteroide
Director: Thiago Prestes
Producer: Guilherme Biglia
DOP: Leonardo Silva
Art director: Camila Kogut
Editor: Thiago Prestes
Post: Julio Modesti
Grading: Tiago Gavassi
Drone: Everton Isidro.

@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.