Can Augmented Reality Breathe New Life Into Banner Ads?

Early executions show a boost in engagement, CTR

Join us at Commerce Week July 26–28 in NYC for live discussions with leaders from Kellogg's, Walmart Connect, New Balance, Instacart and more as we explore new opportunities to deliver meaningful experiences, expand retail touch points and keep your customers coming back for more. Sign up now. Sign up now.

The very first banner ad on the Internet—for AT&T on Wired in 1994—had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in