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This site claims to have uncovered the first banner ad (sorry the picture of it is so lousy), which it says appeared on Hotwired on October 25, 1994. The advertiser? AT&T. Now, you’ll notice a slight bit of skepticism on my part here about the veracity of the claim, a legacy of my covering the dot-com boom back in the day, in which start-ups had a habit of erroneously claiming they were the first to perform various techno-acts.