Budweiser Zero Wants to Protect You From Buyer’s Remorse This Holiday Season

The alcohol-free beer, co-created by Dwyane Wade, launches its first holiday ad

Budweiser Zero's holiday campaign serves as a warning against alcohol-fueled gift buying. Budweiser Zero

Many who read this will likely be doing so from a browser that includes at least a few holiday shopping tabs—Cyber Monday sales, as usual, largely extend throughout the entire week following Thanksgiving.

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@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.