British Shoppers Want Sustainability. Retailers Are Grappling With How to Give It to Them

'We're not going to have a sodding planet'

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This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and read all of Adweek’s coverage on how sustainability and marketing intersect.

LONDON—Doing the right thing for the environment is easier said than done.

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