Road to Brandweek: Walmart’s Janey Whiteside on Adapting to a Pandemic and Connecting With Consumers

Customer shopping habits underwent five years of changes in five weeks this year

When the pandemic hit the U.S. in March, Walmart was one of the essential retailers that had to quickly pivot to meet customer needs. That meant not only leaning into existing services like curbside pickup, but adding a two-hour Express Delivery service and a Walmart+ membership program, along with community-focused initiatives like drive-in movie theaters and a virtual summer camp.