Road to Brandweek: Walmart’s Janey Whiteside on Adapting to a Pandemic and Connecting With Consumers

Customer shopping habits underwent five years of changes in five weeks this year

janey whiteside
Janey Whiteside is Walmart’s first-ever chief customer officer. Walmart

When the pandemic hit the U.S. in March, Walmart was one of the essential retailers that had to quickly pivot to meet customer needs. That meant not only leaning into existing services like curbside pickup, but adding a two-hour Express Delivery service and a Walmart+ membership program, along with community-focused initiatives like drive-in movie theaters and a virtual summer camp.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"commerce"}