Now Is the Time for Brands to Make Strategic Moves for Loyalty and Retention

Some brands will weather this storm better

illustration of two men with briefcases holding up falling blocks
Some will weather the crisis better than others. Getty Images

At the height of rationing during World War II when many families were struggling to put a meal on the table, sales of lipstick spiked. More recently, as Hurricane Katrina was bearing down on the coast of Florida, there was a rush on Pop-Tarts and beer at local Walmarts. When forced to make tough decisions, people make odd choices.

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Ivan Wicksteed is CMO at Oscar Health.