At the height of rationing during World War II when many families were struggling to put a meal on the table, sales of lipstick spiked. More recently, as Hurricane Katrina was bearing down on the coast of Florida, there was a rush on Pop-Tarts and beer at local Walmarts. When forced to make tough decisions, people make odd choices.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.