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J.Crew has always been known for its preppy sensibility, fueled by a selection of classic pieces, like cable-knit sweaters and chino shorts, mixed with a trendier touch including sequins, bows and a few ruffles. This week, J.Crew is known for becoming the first retailer to file for bankruptcy amid the Covid-19 pandemic.
It indicates how far the brand has fallen. Once, it was the ideal of a mall brand: carrying high-quality items people wanted to buy, and that were fashionable enough to attract the attention of the bigwigs in the industry.