J.Crew’s Glory Days May Be Key to Its Resurrection

After a bankruptcy filing, the brand is looking at a new start

J.Crew storefront
J.Crew filed for Chapter 11 bankruptcy protection on Monday. Getty Images

J.Crew has always been known for its preppy sensibility, fueled by a selection of classic pieces, like cable-knit sweaters and chino shorts, mixed with a trendier touch including sequins, bows and a few ruffles. This week, J.Crew is known for becoming the first retailer to file for bankruptcy amid the Covid-19 pandemic.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.