As AR Booms, Pokémon Go Developer Niantic Has Big Plans

The company is running a campaign with Circle K convenience stores

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

As augmented reality (AR) enjoys a surge of popularity during the pandemic, Niantic, the company behind the game Pokémon Go, is eyeing new ways to expand its stake in a market that it, in many ways, pioneered.

The company announced it is teaming with convenience store chain Circle K to turn 14,000 of the retailer’s locations into hot spots in the game. Last week, it teamed with Nintendo to launch its latest AR game, Pikmin Bloom, and has plans to follow it with a slate of other titles.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in