Streaming & OTT

Amazon Gives Coming 2 America the Royal Treatment

The message is clear: King Akeem lands March 5

For eight weeks, 220 Amazon delivery vans, four trucks and one plane will be wrapped in ads for the movie.
For eight weeks, 220 Amazon delivery vans, four trucks and one plane will be wrapped in ads for the movie. Amazon

By Lisa Lacy

March 5, 2021

It’s been 33 years since Coming to America brought the royal family of Zamunda to the U.S., so Amazon is celebrating the sequel’s debut with a campaign fit for a king.

Lisa Lacy
@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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