Why Amazon Is Turning to Crowdsourcing to Decide Which Smart Gadgets to Produce

The ecommerce giant recently launched a Kickstarter-like program called Build It

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Amazon is turning to the wisdom of crowds to determine which voice-enabled smart devices are worth producing.

The ecommerce giant recently rolled out a Kickstarter-like program through which customers can submit preorders for any of a handful of gadget prototypes, with the expectation that Amazon will only make the device if it hits a certain sales quota. The inaugural product lineup for Build It includes an $80 smart cuckoo clock, a $35 nutrition scale and a $90 sticky note printer, the last of which met its goal within a couple days of the launch.

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