Adapting to Crisis

A Walmart Employee's Poem About Solidarity Has Made Him an Advertising Star

The 21-year-old wrote 'Hearts of Magic' as a reminder we're all in this together

Terrell Myles with a face mask on
When Walmart executives learned about Terrell Myles' poem, they turned it into a 60-second ad.Walmart
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By T.L. Stanley

May 21, 2020

Consumers have said they’re fatigued—actually, plain sick and tired—of doom and gloom forecasts and negative pandemic-related news. What they want to hear now, particularly from marketers, are “hopeful, comforting and supportive” messages.

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T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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